Traditional Japanese Heritage Meets American College Fashion
Two Street Brands First Crossover ― EVISU and CHAMPION
#EVISUxChampion #MoveLikeEVISU
With Hip-Hop taking Asia by storm, Hip-Hop culture big names EVISU and CHAMPION are joining hands in an Asia exclusive capsule collection this fall. This first ever crossover pays tribute to the fusion of street culture and heritage.
For more than two decades, premium denim brand EVISU from Osaka has established a unique image with vintage sartorial techniques, original designs, total dedication and focused effort. It is also a keen innovator that thrives in bold new moves. The brand has rolled out many impressive collaboration projects in recent years, and for AW 2017 EVISU teams up with CHAMPION. Celebrating its 100th anniversary soon, the classic American sports brand is making new waves with EVISU. Tradition and stories are told in a way never seen before, carrying “heritage” forward with new attitude.
For the first time, two hyper brands have come together ― Japanese craftsmanship in denim and American college style in sportswear. Excelling in their own styles, both brands play important roles in the Hip-Hop street culture. They win the hearts of rappers in Japan, the US and other regions where Hip-Hop rules. This US-Japanese collaboration is definitely worth waiting for. EVISU has kept abreast of fashion trends in recent years. In addition to original denim, the latest EVISU collection also sports the Japanese Hi-Street style and highlights sports elements. This rendezvous with CHAMPION’s sports elegance is a natural progression. The design team was inspired from the theme song Champion performed by The Roots at the 2016 NBA Playoffs, giving rise to a superlative joint collection: MOVE LIKE EVISU.
As the name implies, MOVE LIKE EVISU is packed with youthful vitality. EVISU has made a choice between denim and sports fabrics. There is no trace of denim in the entire collection. In its place are combinations of cotton sports fabrics, fleece and textured terry for robust energy and vibrancy. Separates like tees, sweaters, baseball jackets and sweatpants from the top quality range Reverse Weave® of Champion, and put the spotlight on thermal functionality.
Silhouettes stress the perfect unison of EVISU and CHAMPION heritages: A tee flaunting “MOVE LIKE EVISU 91” in college print on the back; sweaters, zip-up jackets and sweatpants in true varsity flavour or even in the great American white, red and blue. Playful details spell the DNA of young irreverence. One prime example is EVISU’s iconic Godhead. This legendary motif is blended into the star pattern featured in this season’s CHAMPION collection, and appearing in a bold new faceless image added with the signature Seagull. Core colours are black, white, grey, blue and red, all mainstays of the EVISU and CHAMPION palettes, spiced up by seasonal hues like mustard and khaki.
The collection will be available in all EVISU stores in China, Hong Kong and Macau on 29th Oct (Sun).
Tee with slogan print “MOVE LIKE EVISU 91” on the back, whispering EVISU’s founding year 1991. Remaining in their prominent places in front and on the sleeves are CHAMPION’s script logo and embroidery badge. A flagship piece of the collection.
The long-sleeved seagull logo tee takes the stage with a whole new look in the EVISU x CHAMPION collection. The playful faceless Godhead is a stunning detail. Hem, cuffs and back are decorated with signature CHAMPION details.
The baseball jacket, a favourite year after year, delights with a key colour theme of khaki body set off by navy sleeves. Both the oversized CHAMPION “C” logo in the front and crossover motif on the back are big eye-catchers.
Blue x red EVISU box logo on white and godhead-embedded star stripes on sleeves, this sweater applauds the great American spirit. A grey x blue x yellow version is also available.
Mustard hoodie with the “MOVE LIKE EVISU” print lets you stand out on gloomy winter days. The Godhead motif appears yet again in another zip-up jacket with the oversized CHAMPION “C” logo. A youthful delivery of the brands’ heritage.
Sweatpants in classic navy x red x white are clean and crisp. Star stripes embedded with the Godhead on the right leg; classic CHAMPION logo printed on the left.