EVISU Celebrates ‘Newburgh Quarter', Carnaby Store Launch
25 October, 2012
Purveyors of the selvage denim phenomenon continue to innovate and evolve.
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EVISU ‘DENIMPIC LONDON’ PHOTOGRAPHY COMPETITION
15 August, 2012
To celebrate this remarkable summer, EVISU invites you to get creative and send us your best shots capturing “Denimpic London”: Think quirky, edgy irreverent, cheeky, humorous, candid EVISU style!
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EVISU BOXPARK LIVE WALL PAINTING
7 August, 2012
EVISU’s team of immensely talented artists have worked together to create a mixed medium mural on the wall of our Boxpark store on 19th July.
Inspired by the summer of 2012, the Olympics, Jubilee and London itself, the wall mural was an irreverent play on all things British, as well as a brilliant illustration of the fun, humorous side to EVISU.
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EVISU unveils the AW12 ‘Make the Rules’ ad campaign with first–and-ever spokesperson, Mr. Edison Chen
1 August, 2012
Japanese denim masters EVISU officially announces the appointment of Mr. Edison Chen as their first-ever spokesperson for the Asia-Pacific region. The AW12 brand campaign featuring Edison will debut on multiple media channels and platforms on this August.
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EVISU’S JUBILEE CELEBRATIONS AT BOXPARK
7 June, 2012
3rd June, EVISU presented a live denim customization at EVISU BOXPARK to mark the Diamond Jubilee.
The Heritage fit, based on the classic Japanese 2001 style was inspired by vintage jeans, designed to shape at the hips. A higher waist and slightly narrower hem were specific details that made the baggy cut jeans extremely comfortable on the body and allowed them to be worn without a belt. The wool had undergone sulphur treatment to accentuate the color and fading effect. Only after wearing the denim, will a spiral crease appear.
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MATZU FOR EVISU Jeans Limited Edition Box Set
30 May, 2012
For EVISU 20th Anniversary Project, the premium jeans brand has invited Japanese-born and New York-based artist Tomokazu Matsuyama for a cool cultural collabo.
MATZU FOR EVISU Jeans Limited Edition Box Set comes with elaborately packaging echoing the tidy tradition of Japanese gift-wrapping. It’s all served up in a wooden box printed with a detailed sketching of the kirin’s outline of kirin, and swathed with a furoshiki—the traditional gift-wrapping cloth of ritual gift-giving—in various shades of light blue and indigo.
The Premium Box Set even includes a Japanese fan, with a print of the dynamic full-color version of Matsuyama’s kirin in front,and a thoroughly enlightening 20 year timeline of EVISU history in the back.
