EVISU Make the Rules Competition
3 November, 2011
This November, premium denim brand EVISU is teaming up with world-renowned artists, denim collectors, fans and friends to host a stream of celebratory EVISU 20th Anniversary Make the Rules party extravaganzas globally.
EVISU x Warr's Harley Davidson® Kamome Sprinter Motorbike
6 May, 2011
In celebration of our 20th Anniversary, EVISU join forces with Warr's Harley Davidson® to create a one-off classically-inspired Harley-Davidson® motorbike in May 2011; hand-built by enthused bike designer, Charlie Stockwell. Synonymous with luxurious craftsmanship and one-off design, The Evisu Warr's Harley-Davidson®Motorbike, aptly named the Kamome Sprinter, showcases a darkened harmonic combination of past vintage styles with modern functionality and celebrates the creativity and hand-made practices for which both brands are famous.
EVISU London celebrated the Royal Wedding
5 April, 2011
To coincide with our 20th Anniversary, We have designed an exclusive limited edition, hand-painted, commemorative jean in celebration of the Royal Wedding in Apr 2011. Expertly crafted, these exclusive hand-painted jeans combine detailed and expert craftsmanship with a brand synonymous with heritage denim.
In celebration of the mementos occasion, we have just 29 pairs available. Each pair will be expertly designed, made-to-order and will feature hand-painted patriotic Union Jack branding on one back pocket with your option of the Kamome logo painted in either gold or silver on the other. A day designed to go down in history, each pair of jeans will have the Royal Wedding date painted on the leather branded patch together with your unique, one-off serial number signalling the jeans exclusivity. Limited edition, these one-off offering of jeans marry together the Evisu brand heritage and solid brand styling, with special celebratory features that hero a day designed to stand the test of time. The Evisu Royal Wedding commemorative jeans are available in a limited run of only 29 pairs world wide and online.
EVISU launched the Japan Relief Program
1 April, 2011
EVISU launched its limited-run "JAPAN RELIEF" collection in Hong Kong in April 2011, where 100% of all sales will be donated to the Red Cross to help with relief efforts in the earthquake/tsunami-affected country. The collection features two main graphic designs: a Japanese paper crane and two Kanji characters that mean "the will to fight."
EVISU Spring Summer 2011 Rain Boots
6 March, 2011
In part of EVISU's 20th anniversary celebration, rain boots were launched in the S/S 2011 collection to pay tribute to the founder's love of fishing. The rain boots goes with a classical denim drawstring bag, is definitely EVISU fans' must-have-items.
EVISU Jeans Hand Painting Event at Selfridges, London
6 March, 2011
Jeans hand painting event was held at Selfridges, London in Mar 2011. Evisu artists were on site hand painting customer's purchase of the day with Evisu Kanji and logo on pockets. Customers were told about the history of Evisu hand painting and where it was coming from. A perfect platform to educating our customer about Evisu brand's heritage and the traditional craftsmanship that goes into each pair of jeans.