EVISU Jeans Hand Painting Event at Selfridges, London
Jeans hand painting event was held at Selfridges, London in Mar 2011. Evisu artists were on site hand painting customer's purchase of the day with Evisu Kanji and logo on pockets. Customers were told about the history of Evisu hand painting and where it was coming from. A perfect platform to educating our customer about Evisu brand's heritage and the traditional craftsmanship that goes into each pair of jeans.