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EVISU 20th Anniversary Collaborative Collections:: EVISU X YOKA

EVISU 20th Anniversary Collaborative Collections:: EVISU X YOKA

20 December, 2011

EVISU 20th Anniversary Collaborative Collections:: EVISU X YOKA

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EVISU 20<sup>th</sup> Anniversary "Make the Rules"<br>MATZU for EVISU

EVISU 20th Anniversary "Make the Rules"
MATZU for EVISU

25 November, 2011

To celebrate EVISU turns 20, "Make the Rules" project is rolling out globally and world-renowned contemporary artist Tomokazu Matsuyama is invited to artistically express "Make the Rules". Matzu specially created an art piece for EVISU-Kirin, he uproots the traditionally reversed icon of a mythological creature symbolizing 『prosperity', and places it amid an abstract white space, dripping in a bright contemporary acrylic color palette. Matzu for EVISU limited edition jeans will be launched in A/W12. Stay tuned!

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EVISU Make the Rules Competition

EVISU Make the Rules Competition

3 November, 2011

This November, premium denim brand EVISU is teaming up with world-renowned artists, denim collectors, fans and friends to host a stream of celebratory EVISU 20th Anniversary Make the Rules party extravaganzas globally.

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EVISU London celebrated the Royal Wedding

EVISU London celebrated the Royal Wedding

5 April, 2011

To coincide with our 20th Anniversary, We have designed an exclusive limited edition, hand-painted, commemorative jean in celebration of the Royal Wedding in Apr 2011. Expertly crafted, these exclusive hand-painted jeans combine detailed and expert craftsmanship with a brand synonymous with heritage denim.

In celebration of the mementos occasion, we have just 29 pairs available. Each pair will be expertly designed, made-to-order and will feature hand-painted patriotic Union Jack branding on one back pocket with your option of the Kamome logo painted in either gold or silver on the other. A day designed to go down in history, each pair of jeans will have the Royal Wedding date painted on the leather branded patch together with your unique, one-off serial number signalling the jeans exclusivity. Limited edition, these one-off offering of jeans marry together the Evisu brand heritage and solid brand styling, with special celebratory features that hero a day designed to stand the test of time. The Evisu Royal Wedding commemorative jeans are available in a limited run of only 29 pairs world wide and online.

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EVISU launched the Japan Relief Program

EVISU launched the Japan Relief Program

1 April, 2011

EVISU launched its limited-run "JAPAN RELIEF" collection in Hong Kong in April 2011, where 100% of all sales will be donated to the Red Cross to help with relief efforts in the earthquake/tsunami-affected country. The collection features two main graphic designs: a Japanese paper crane and two Kanji characters that mean "the will to fight."

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EVISU Spring Summer 2011 Rain Boots

EVISU Spring Summer 2011 Rain Boots

6 March, 2011

In part of EVISU's 20th anniversary celebration, rain boots were launched in the S/S 2011 collection to pay tribute to the founder's love of fishing. The rain boots goes with a classical denim drawstring bag, is definitely EVISU fans' must-have-items.

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