EVISU GOLD EDITION- Year of the Dragon Denim is launched with limited pre-order quantities of 500 sets globally. According to the 12-year oriental calendar cycle, the zodiac for year 2012 turns into “Dragon”. Dragon, the only animal without physical substance among zodiac, represents supreme status in oriental culture.
EVISU launch an ace collection – EVISU Denimpics
Vintage Olympic Games poster designs of yesteryear are merged with terribly British icons and signature EVISU elements to create a brill, bold collection sporting an inspirationally fun and retro theme.
With cheeky slogans like “Before anyone caught any fish, EVISU caught every fish” and “The Premium Catch”, EVISU expands on the theme of fishing, the beloved pastime of brand founder Yamane. The collection also pays homage to vintage Americana and athletic collegiate fashion, with fonts in varsity letters.
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EVISU launches Dirty Dozen +1 Denim
Know your Math with this Reworked Jean Scheme
Following a successful 2011, EVISU strides straight into 2012 with a standout collection—the most streamlined and strongest to-date, with a nod to the brand’s two decades of history, heritage and impact on the global premium denim market. The SS12 collection stays true to the DNA of the EVISU core brand heritage—connoisseur-quality denim jeans—while unveiling a slimmer silhouette.
