Japanese denim masters EVISU officially announces the appointment of Mr. Edison Chen as their first-ever spokesperson for the Asia-Pacific region. The AW12 brand campaign featuring Edison will debut on multiple media channels and platforms on this August.
3rd June, EVISU presented a live denim customization at EVISU BOXPARK to mark the Diamond Jubilee.
The Heritage fit, based on the classic Japanese 2001 style was inspired by vintage jeans, designed to shape at the hips. A higher waist and slightly narrower hem were specific details that made the baggy cut jeans extremely comfortable on the body and allowed them to be worn without a belt. The wool had undergone sulphur treatment to accentuate the color and fading effect. Only after wearing the denim, will a spiral crease appear.
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In celebration of 2012- Year of the Dragon, a limited edition hand painted RYU (Dragon) Jean will be released exclusive at the new EVISU London Boxpark Store.
Launching this December 2011, EVISU proudly took up residence as just one of the 50 fashion, arts and lifestyle brands carefully chosen to join the retail revolution in the heart of London - BOXPARK™ Shoreditch.
The world’s first ‘pop-up’ mall, EVISU was a natural fit with the BOXPARK™ ideology. With containers that had been stripped and re-fitted, EVISU was able to create a unique space that highlights the innovation and creative intelligence behind the EVISU brand. A collection that’s intertwined with the fabric of local life, EVISU will offer collections that celebrate the history of EVISU design, creativity and its incredible journey to-date.
EVISU celebrates 20th Anniversary with celebratory exhibition party.
Marking their 20 year impact on the premium denim market, EVISU used the London event in which to showcase 20 hero pieces of heritage denim through the ages, as well as a collection of art designs created following a competition set-up in collaboration with Don’t Panic where some of the city’s most renowned artists such as INSA, Pete Fowler, Jeremy Ville, Jack Teagle, and Sumit had come together to each create their own very special piece of work based on the Evisu brand ideology, ‘Make the Rules’.
