AW13 Cutting-edge Denim with Traditional Japanese Touch

AW13 Cutting-edge Denim with Traditional Japanese Touch

27 August, 2013

Internationally renowned Japanese denim specialist EVISU infuses core elements of traditional Japanese denim wear with modern touches to create a one-of-a-kind collection. In the 2013 Autumn Winter Collection, EVISU once again showcases the skills Japan is renowned for by retaining their commitment to the highest levels of design and hand crafting. The collection is presented in a series of advertisements shot across multiple locations in Tokyo that best capture the spirit and style of the brand.

EVISU Private Stock Collection

Traditional Japanese denim wear is at the core of the EVISU brand and the EVISU Private Stock collection, the brand’s flagship line, showcases the essence of Japanese culture at superlative levels of quality and craftsmanship. The entire collection is crafted in Okayama, Japan, the home of Japanese denim. Using sophisticated, specially crafted looming machines, the premium quality unsanforized selvedge denim, KIBATA, undergoes more than 30 steps to dye it the famous indigo blue color. A handful of recognized master craftsmen then hand paint the EVISU Seagull logo on the back pockets in separate layers. These iconic jeans are an ode to the faultless arts of Japanese craftsmanship.

EVISU Heritage Collection

“Classic with a Twist” underpins the design direction of the EVISU Heritage collection. Fusing new-age design elements with traditional denim wear, the collection offers a sophisticated and stylish look. This season EVISU integrates the ever-popular camouflage print and other outdoor gear elements into the collection, which makes the pieces easy to complement with a variety of styles, offering a different and more mature side to denim wear. The collection is formal enough to wear on a visit to more sophisticated cultural landmarks such as Aoyama or the Museum of Contemporary Art Tokyo, yet at the same time is stylish and fashionable.

EVISU Genes Collection

The stylish EVISU Genes collection is a core line within the EVISU brand. It stands out from the other collections by being designed specially for the street. This new-age, pop-colored denim package is inspired by Tokyo’s unbridled buzz and presents the fun-loving face of Japan to the world. Suitable for all ages, the collection features elements such as patchwork and colorful prints that are used to update classic designs such as MA-1 and varsity jackets. The bright color palette for slim and skinny denim adds a more modern touch to the entire collection, making it contemporaneous with global fashion trends showcased by fashionistas in style centrals such as Shibuya.

Women’s Collection

Denim may highlight the masculinity of men, but it has the opposite effect on women. A slim silhouette of denim showcases feminine curves, while the right pair of shorts can bring attention to a woman’s youthful vitality. Match the denims with a variety of stylish tops and accessories and create a sexy, fresh look sure to attract the gaze of those around you, from Aoyama to Shibuya.

  • AW13 Cutting-edge Denim with Traditional Japanese Touch
  • AW13 Cutting-edge Denim with Traditional Japanese Touch
  • AW13 Cutting-edge Denim with Traditional Japanese Touch
  • AW13 Cutting-edge Denim with Traditional Japanese Touch
  • AW13 Cutting-edge Denim with Traditional Japanese Touch
  • AW13 Cutting-edge Denim with Traditional Japanese Touch
  • AW13 Cutting-edge Denim with Traditional Japanese Touch
  • AW13 Cutting-edge Denim with Traditional Japanese Touch
  • AW13 Cutting-edge Denim with Traditional Japanese Touch
  • AW13 Cutting-edge Denim with Traditional Japanese Touch
  • AW13 Cutting-edge Denim with Traditional Japanese Touch
  • AW13 Cutting-edge Denim with Traditional Japanese Touch

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