EVISU X CLOT Case Study 001
In 2012 renowned actor and trendsetter Edison Chen was endorsed as the first ever spokesperson for EVISU in the Greater-China region, as well expanding his personal label CLOT and his line of stores JUICE to global dominance. In 2013, EVISU has invited CLOT to work on a collaborative project with personal involvement by Edison, using EVISU’s famous denim fabric and technique and fusing it with tribal elements to create the first EVISU x CLOT Limited Edition Tribal Washed Denim. EVISU X CLOT Case Study 001 Denim will be available in EVISU online store & selected JUICE stores.
Designed Personally by Edison Chen
CLOT’s Creative Director, Edison Chen has carefully selected a fabric that demonstrates tribal attributes for this collaboration. Both Edison and the CLOT team are continuously being inspired by tribal and Mayan prints. When designing the collaborative denim, Edison made sure to add elements to signify both brands carefully. The iconic ‘Seagull’ logo on the rear pockets will be represented in red and white, the colors of CLOT and EVISU. In addition, the CLOT piece tag on the right rear pocket is reversed with both CLOT Apparel and EVISU names printed on it. Other special features include the EVISU size label being sewn on the outside instead of the inside to make the denim more unique. Moreover, the model name tag shown on the outside leather patch will be changed from its original name LOT to CLOT, while the inner lining of the font buckle will be highlighted in red color. The special pair of denim will come in a black envelope packaging to mark this milestone for both brands.
Utilising EVISU’s high quality fabric and craftsmanship
Edison incorporated several exciting new elements into the design of the jean, but for the core construction he kept true to EVISU's trademark style details, including of course EVISU's premium selvage denim fabric, crafted on narrow shuttle looms. Edison opted for the Pearl wash slim fit and with EVISUs legendary washing and deconstruction knowledge to achieve the desired authentic vintage look. The use of tribal patterns will contrast the vintage denim look and enable the jeans to carry a different tone and layering feel. The EVISU x CLOT Case Study 001 denim is both visually and fashionably bold.