EVISU Spring Summer 2013 Styling Campaign
Edison Chen, renowned celebrity, entrepreneur and Creative Director of CLOT became EVISU’s premier spokesperson back in the Autumn Winter 2012, fronting a highly acclaimed campaign that generated wide-spread media coverage and pushed EVISU to new heights within the fashion industry.
As EVISU’s Asia Pacific spokesperson, Edison once again stars in the Spring Summer 2013 campaign and EVISU builds on this collaboration for SS13. Edison expressed “it’s always been a pleasure to work with a renowned brand such as EVISU in the fashion industry, and after working together for the Autumn Winter campaign we begin to have a mutual understanding of what we want to achieve, and therefore I feel excited about working with them on this new campaign.” EVISU’s CEO David Pun, commented “Edison’s ambition, energy and independence embodies EVISU core values. Our collaboration last season has been a wonderful experience, and we’re looking forward to building on the success of the summer campaign and taking the brand to a new level.”
To stress the importance of this campaign, EVISU has put a lot of work in research, pre-production. Illustrious fashion photographer Harlin Djuuhar Winata was on board to capture EVISU’s rebel youth this season with a ‘50’s retro hot rod’ inspired shoot. In order to bring out the theme, the creative design team at EVISU spent a lot of time designing a 50’s garage as the backdrop for the campaign images, using authentic vintage furniture and sports car to give it extra authenticity. In the end the scene successfully delivers the authentic feel of a Hot Rod garage, and sets the tone and contrast for the Spring Summer campaign.