EVISU unveils the AW12 ‘Make the Rules’ ad campaign with first–and-ever spokesperson, Mr. Edison Chen

EVISU unveils the AW12 ‘Make the Rules’ ad campaign with first–and-ever spokesperson, Mr. Edison Chen

1 August, 2012


Japanese denim masters EVISU officially announces the appointment of Mr. Edison Chen as their first-ever spokesperson for the Asia-Pacific region. The AW12 brand campaign featuring Edison will debut on multiple media channels and platforms on this August.

Striving for perfection in materials, production methods, technique, quality and smaller detail, the brand insists every pair of jeans must be made under the EVISU Rules. Exploring and fusing new elements into their classical designs, EVISU also sets high standards – from the quality of the products to after service to the customer – these are the key to how EVISU rises to becoming one of the benchmarks of the industry.

Edison also speaks very highly of EVISU: “I’m very honored in working and becoming EVISU’s Asia-Pacific spokesperson. As you know, I have very high standards in fashion – from the fabric, craftsmanship to the quality of the end product, it needs to be uniformed with the concept behind the design and the style of the brand. The concept of this season’s campaign, [Make the Rules] fits very well to how I feel at the moment and also coincides with my upcoming music projects, so that’s why I jumped at the opportunity to work with them. I look forward to sharing this same concept and feeling that we have.”

David Pun, EVISU’s Global CEO says “We are honored to celebrate the 20th anniversary of our brand, as well as welcoming Edison to our EVISU family. Edison has devoted a lot of time and passion into his fashion and music, and the insistence in not following in anyone’s footsteps. At EVISU, we respect and share the same passion and commitment, as we believe every person is unique, having their own ways to seeing things and showing thing. Standing up for what you believe in.”

  • EVISU unveils the AW12 ‘Make the Rules’ ad campaign with first–and-ever spokesperson, Mr. Edison Chen
  • EVISU unveils the AW12 ‘Make the Rules’ ad campaign with first–and-ever spokesperson, Mr. Edison Chen
  • EVISU unveils the AW12 ‘Make the Rules’ ad campaign with first–and-ever spokesperson, Mr. Edison Chen
  • EVISU unveils the AW12 ‘Make the Rules’ ad campaign with first–and-ever spokesperson, Mr. Edison Chen
  • EVISU unveils the AW12 ‘Make the Rules’ ad campaign with first–and-ever spokesperson, Mr. Edison Chen
  • EVISU unveils the AW12 ‘Make the Rules’ ad campaign with first–and-ever spokesperson, Mr. Edison Chen
  • EVISU unveils the AW12 ‘Make the Rules’ ad campaign with first–and-ever spokesperson, Mr. Edison Chen
  • EVISU unveils the AW12 ‘Make the Rules’ ad campaign with first–and-ever spokesperson, Mr. Edison Chen
  • EVISU unveils the AW12 ‘Make the Rules’ ad campaign with first–and-ever spokesperson, Mr. Edison Chen

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