YEAR OF THE SNAKE JEANS

YEAR OF THE SNAKE JEANS

18 January, 2013

EVISU creates the first exclusive limited gold edition denim for the Lunar Year of the Snake

In celebration of the arrival of the Year of the Snake, EVISU has created its own unique take on the Snake themed concept creating a jean, combining traditional and modern design details. Making this a truly special one-off piece that incorporates several design firsts for EVISU.

The design teams at EVISU choose to focus on the snakeskin pattern as their core theme element, and to make it more outstanding by putting the element within the EVISU’s iconic ‘Daicock’ design. To add texture and realism into the print, the designers printed the snakeskin pattern and Snake Kanji (character) onto leather, giving depth and realism. The printed leather is then skillfully cut and inserted in to the back of the jean as well as crafted to follow the curve of the front pockets. To add to the premium feel the designers also embellished the buttons, rivets and leather patch all in gold color finish, gifting this special edition an added touch of uniqueness and special meaning.

Gold-Coloured Elements

Gold Buttons: the designers embellished the button fly with gold shank buttons that button through to the outside, so can be seen when worn. The gold matches very well with the snake skin print, as well as creating a big contrast with the traditionally dyed blue denim.

Gold Rivets: The gold rivets specially created for limited editions have EVISU etched on to their surface. The rivets are used on multiple places on the denim. On this edition the designers even incorporated the rivets on the back pockets. Significantly each of the back pocket are each individually hand stamped on the garment by a master craftsman, another first in EVISU’s history.

Gold Leather Patch: For this special edition the leather patch received the Gold touch, as well as a unique itemized number stamp, highlighting and personalizing the custom denim and ensuring the customer that their pair of denim is truly a limited edition special item.

As one of the world’s most historically renowned denim brands, we have created many classics over the years. For this special Lunar Year Snake edition, EVISU chose to use the 2000 fit block, a fit that appeals to denim enthusiasts around the world. In creating this special edition, EVISU retained key traditional elements such as using the brand’s premium quality indigo-dyed selvedge denim and highlighted others, such as the EVISU red signature color, a color that also shares significance in Chinese culture, where is stands celebration and prosperity is used as a highlight detail on fully bound seams and top stitching.

The Special Lunar Year of the Snake Edition denim is one of the most important releases from EVISU this year. To mark its significance, the denim will be packed in a limited edition box set and is limited to only 500 pieces worldwide. Even with its high production cost, this is a mark of intent for EVISU to demonstrate not only that they have the highest denim craftsmanship, but also that denim can be elevated to a work of art. A piece of Art that’s desirable not only to collect, but also to wear.

The EVISU Special Lunar Year of the Snake Edition Box Set is available in store and online now.

  • YEAR OF THE SNAKE JEANS
  • YEAR OF THE SNAKE JEANS
  • YEAR OF THE SNAKE JEANS
  • YEAR OF THE SNAKE JEANS
  • YEAR OF THE SNAKE JEANS
  • YEAR OF THE SNAKE JEANS
  • YEAR OF THE SNAKE JEANS
  • YEAR OF THE SNAKE JEANS
  • YEAR OF THE SNAKE JEANS
  • YEAR OF THE SNAKE JEANS
  • YEAR OF THE SNAKE JEANS
  • YEAR OF THE SNAKE JEANS

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