EVISU’S JUBILEE CELEBRATIONS AT BOXPARK

EVISU’S JUBILEE CELEBRATIONS AT BOXPARK

7 June, 2012

3rd June, EVISU presented a live denim customization at EVISU BOXPARK to mark the Diamond Jubilee.

The Heritage fit, based on the classic Japanese 2001 style was inspired by vintage jeans, designed to shape at the hips. A higher waist and slightly narrower hem were specific details that made the baggy cut jeans extremely comfortable on the body and allowed them to be worn without a belt. The wool had undergone sulphur treatment to accentuate the color and fading effect. Only after wearing the denim, will a spiral crease appear. In continuing to express attention to detail, our hand-painted jeans added a unique personal touch. EVISU artist demonstrated his unique skills on the jeans, incorporated the crown as a symbol of all things British and regal. Paint was intricately applied to the plain pocket, Diamond Jubilee edition, on EVISU’s
authentic vintage selvedge denim. Keeping with the theme, the selvedge was red on the left and white on the right. What’s for sure was that these one-off jeans married together the EVISU brand heritage and solid brand styling, with special celebratory features that hero a day designed to stand the test of time.
The special Jubilee Edition jeans are available on evisu.com for purchase.

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