MATZU FOR EVISU Jeans Limited Edition Box Set
For EVISU 20th Anniversary Project, the premium jeans brand has invited Japanese-born and New York-based artist Tomokazu Matsuyama for a cool cultural collabo.
Slogan: 20 Years of Making Rules ; 20 Years of Premium Denim
To celebrate 20 years of pimping premium denim, the Limited Edition Jeans project , there’s no better fit for EVISU than renowned contemporary Japanese artist, Tomokazu Matsuyama, one of the most stirring and culturally fascinating names in the art world right now, to launch 20th anniversary collaborative collection.
His most famous masterpiece, a modern reimagining of the Kirin—the Oriental unicorn, a mythological creature revered as a symbol of virtue and prosperity in East Asia—has been exhibited all over the globe, and a solid print of its iconic outline is now dotted all over EVISU’s unwashed selvage jeans with a slim 2010 fit. Bright yellow dots and a teardrop pattern break it up with a sprinkling of color.
MATZU FOR EVISU Jeans Limited Edition Box Set comes with elaborately packaging echoing the tidy tradition of Japanese gift-wrapping. It’s all served up in a wooden box printed with a detailed sketching of the kirin’s outline of kirin, and swathed with a furoshiki—the traditional gift-wrapping cloth of ritual gift-giving—in various shades of light blue and indigo.
The Premium Box Set even includes a Japanese fan, with a print of the dynamic full-color version of Matsuyama’s kirin in front,and a thoroughly enlightening 20 year timeline of EVISU history in the back.