EVISU GOLD EDITION - Year of the Dragon Denim

EVISU GOLD EDITION - Year of the Dragon Denim

10 May, 2012

EVISU GOLD EDITION- Year of the Dragon Denim is launched with limited pre-order quantities of 500 sets globally. According to the 12-year oriental calendar cycle, the zodiac for year 2012 turns into “Dragon”. Dragon, the only animal without physical substance among zodiac, represents supreme status in oriental culture.

With the theme of Dragon and gold, EVISU’s golden seagull logo as well as a red Kanji “竜” (meaning “Dragon”) are printed on the classic 2008 Straight leg, in 13oz weight with a golden and red kimono pattern on the right and left hem. The out seam selvedge, rivets and buttons are gold. There is a golden dragon hand-crafted embroidery across the leg of the jeans. This complex process makes the pattern become multi-layered and three-dimensional. The intricate, layered, 3-D embroidery style used on the jeans mimics impressive tattoo artistry. As the embroidery work is so intense, the craftsmen has to, in stages, hammer them down by hand to soften the seams; and as each design was embroidered across different parts of each pair of jeans, they had to pay high-level attention to matching up the stitched segments. Each pair of jeans comes with a wooden box with EVISU logo and Kanji “竜” graphic on it, with your unique, one-off serial number signaling the jeans exclusivity, it creates a legendary collection for the year 2012!


  • EVISU GOLD EDITION - Year of the Dragon Denim
  • EVISU GOLD EDITION - Year of the Dragon Denim
  • EVISU GOLD EDITION - Year of the Dragon Denim
  • EVISU GOLD EDITION - Year of the Dragon Denim
  • EVISU GOLD EDITION - Year of the Dragon Denim
  • EVISU GOLD EDITION - Year of the Dragon Denim
  • EVISU GOLD EDITION - Year of the Dragon Denim
  • EVISU GOLD EDITION - Year of the Dragon Denim
  • EVISU GOLD EDITION - Year of the Dragon Denim
  • EVISU GOLD EDITION - Year of the Dragon Denim
  • EVISU GOLD EDITION - Year of the Dragon Denim
  • EVISU GOLD EDITION - Year of the Dragon Denim

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