20th Anniversary

  • EVISU was founded in Osaka in November 1991
  • The first shop "OLD HAMPSHIRE BOND" was opened in Osaka in April 1992
  • Three more shops were opened in Osaka, Nagoya and Kobe in March 1993
  • "A EVISYA TAILOR DAIKANYAMA" in Tokyo and "A EVISYA TAILOR SHINSAIBASHI" in Osaka were opened in 1994
  • EVISU started its international distribution in May 1994
  • EVISU started the fishing range "Dowluck" in August 1994
  • EVISU's jeans factory was built in Okayama in October 1994 and used Union Company's sewing machines
  • In 1995, EVISU launched the first sub-label of EVISU - "Labour" in Japan
  • EVISU's first international trade show was held at Pitti Uomo in January 1996
  • EVISU issued its first international license in April 1997
  • Inspired by Tiger Woods, EVISU launched the golf wear brand "Cibuff"
  • EVISU and Adriano Goldschmied collaborated and designed a crossover S/S 1999 collection
  • Since early 90s, EVISU started to be partrons by lots of celebrities including David Beckham
  • Scale-down denim for the tiny bottoms of celebrities was launched in September 1999
  • EVISU was invited to show A/W2000 collection at London Fashion Week in February 2000
  • EVISU was invited to showcase the A/W2000 collection at Pitti Uomo at Florence in February 2000
  • The limited edition "Millennium" EVISU jeans with gold studs and 18-carat gold threads was launched in 2000
  • In 2000, EVISU launched its women's wear collection named "EVISU Donna"
  • Made- to -order children's selvedge jeans were introduced in Europe in March 2000
  • In 2001, EVISU invited brought the top fashion designers and artists from Antwerp and Brussels to design a piece of EVISU denim each for auction donation for AIDS
  • EVISU invited artists and designers to design furniture by using EVISU denim for funds raising purpose
  • EVISU hosted a jeans painting event in London in May 2002
  • The S/S 2003 women's collection was shown on catwalk during Milan Fashion Week in September 2002
  • In 2002, the EVISU Shoos Collection and a football range for World Cup 2002 was launched
  • EVISU collaborated with Puma launched two styles of co-branded suede limited edition shoes in 2002
  • "EVISU Donna", a new women's collection by Pamela Blundell was shown during Milan Fashion Week in February 2003
  • Special edition box set jeans were launched in A/W 2003 collection, featuring four traditional Japanese mascots: Ebisu, crane, tiger and bull
  • The 2nd EVISU Donna by Pamela Blundell collection was shown during Milan Fashion Week 2003
  • EVISU sponsored the UK Premiere of the legendary movie Kill Bill Volume in London on 2nd October 2003
  • EVISU entered the China market in 2004 and was available at Lane Crawford Shanghai and Rex shops
  • In March 2004, EVISU opened its first store outside Japan in Paris which Designed by Hassan Abdullah
  • The EVISU European Edition (EEE) was launched as a joint effort with Martelli in Italy in January 2004
  • The first retail location, a concession corner in London was opened in February 2004
  • The A/W 2004 women's collection was shown on catwalk during Pret-a-Porter in Paris in September 2004
  • The S/S 2005 women's collection was shown on catwalk during Milan Fashion Week in September 2004
  • The A/W 2005 women's collection was shown on catwalk during Milan Fashion Week in February 2005
  • The 1st EVISU store in Asia outside Japan was opened in Hong Kong in March 2005
  • The Vogue Italia Editorial event at the Bulgari Hotel in Milan during Milan Fashion Week in 2005
  • The S/S 2005 kid's collection Kizzu was launched at Selfridges at a special weekend press event
  • EVISU launched its line of grooming products in 2005
  • A Hello Kitty x EVISU crossover capsule was launched for Hello Kitty 30th Anniversary Celebration
  • The UK flagship "EVISU Saburo" was opened on Savile Row in London in September 2005
  • The S/S 2006 women's collection was shown on catwalk during the Milan Fashion Week in September 2005
  • The famous artist Gez Fry was engaged to work on an advertisement for EVISU Shoos collection in 2005
  • www.evisu.com was launched in January 2006
  • The A/W2006 men's and women's collections were shown in Milan Fashion Week in February 2006
  • EVISU collaborated with Puma again and launched "True Love Never Dies" Collection in February 2006
  • The first location in China opened inside the two-storey Novo store at Raffles City in Shanghai in March 2006
  • "The Cubicle Gallery" exhibition was hosted in the EVISU Paris store on 30th March 2006
  • Hand-dyed denim special edition box set jeans were launched as part of the EVISU Deluxe collection in A/W 2006
  • The 2nd shop in Hong Kong was opened at Ocean Terminal in October 2006
  • The S/S 2007 collections were shown on the Mercedes Benz Fashion Week in Los Angeloes in October 2006
  • EVISU collaborated with Denim Guru Adriano Goldschmied to create a Limited Edition Luxury Jean
  • The S Magazine launching event was held at EVISU Savile Row in November 2006
  • The A/W2007 men's and women's collections were shown on catwalk during New York Fashion Week
  • Two sunglasses ranges were launched in February 2006, including a special collaboration with Linda Farrow
  • Puma and EVISU collaborated in the S/S 2007 collection by designing denim using a new Greencast color in response to the eco-friendly trend
  • 48 HK artists were invited to use EVISU denim for artwork created a touring exhibition and auction
  • EVISU joined Novo group's brand exhibition with the S/S 2007 collection in Shanghai in April 2007
  • EVISU collaborated with Tiger Beer in its "Translate Your Modern Asia" Design Competition in April to May 2007 in Denmark and Germany
  • Collaborated with Adriano Goldschmied to launch a 50-piece women's capsule collection "EVISU Goes Hollywood"
  • The online community Supertalk undertook a project -'Dirty Dozen (+1)' that united by a single EVISU jeans
  • The first standalone shop in China was opened in Shanghai Xintiandi in November 2007
  • EVISU Cube Gallery was hosted in Shanghai in November 2007. 48 artists and celebrities in China were invited to create an art piece
  • In 2007, the Sundance hand painting event "Life is Art" was hosted in London
  • The A/W 2008 men's collection "Fighting for Japan" was shown in Milan Fashion Week in January 2008
  • A capsule of special edition jeans was designed in the EVISU European Edition for 100th anniversary of the International Football Club
  • The first Beijing standalone shore was opened in Huamao shopping mall on 17th April 2008
  • To celebrate the 2008 Beijing Olympics, a special edition Olypmic capsule was launched in June 2008
  • The S/S 2009 menswear collection was shown on catwalk during the Milan Fashion Week in June 2008
  • EVISU branded a London taxi in July 2008 and the taxi was in use in London for one year
  • The exclusive watch range EVISUisse was launched in August 2008
  • EVISU collaborated with Grand 1888 and launched The EVISU Grand 1888 Bicycle in October 2008
  • Stuart Semple invited EVISU in the event "Cult of Denim" in London in October 2008
  • The dynamo magician event was hosted at EVISU Selfridges and EVISU Savile Row in 2008
  • The flagship of Western China opened at Beicheng Tianjie in Chongqing on 8th April 2009
  • EVISU and WAD magazine gave 10 lucky creative's from Berlin to design own desirable selvedge denim of EVISU
  • In 2009, Selfridges invited EVISU to create centennial birthday products in famous Pantone 109 Yellow
  • Hand painting wall painting GQ event in London
  • The A/W 2009 Collection was launched in August 2009 with the theme of Myths and Monsters of Japan
  • The first store in Singapore was opened at the prominent Paragon shopping mall in September 2009
  • Three special edition box set featuring Dragon, Eagle & Tiger were launched in A/W2009 Asia Heritage Edition
  • At the Artisan Day in 2009, EVISU invited artists from Saved Tattoo who personalized leather patches for hand-painted EVISU jeans
  • The A/W 2010 collection was showed at ENK New York in January 2010
  • In collaboration with Mandarin Duck, an accessories line Made in Italy was launched in January 2010
  • EVISU has showed at the 1st Novo Mania in Shanghai from 3rd to 5th March
  • The first shop in Shenyang opened on June 2010 and used a lot of pops from antique markets in China & Kyoto
  • The 1st collection designed by Scott Morrison, A/W 2010, was launched in August 2010
  • EVISU's 2nd location in Hangzhou was opened at the landmark shopping mall Hangzhou Tower D in August 2010
  • In celebration of 20th Anniversary, EVISU collaborated with Common Projects to create new line of sneakers for A/W 2010
  • The largest department store group in Thailand Central featured EVISU at its Denim Festival in October 2010
  • The 3rd store in Hong Kong was opened at Times Square in Causeway Bay on 4th November 2011
  • Jiro Wang, Taiwanese artists, worn EVISU clothes at the launch event of his first photo album in Shanghai
  • EVISU turned 20 in 2011! EVISU paid stylized tribute in its S/S 2011 Collection
  • EVISU launched a style of rainboots in S/S 2011 to pay tribute to the brand's founder who loves fishing
  • Jeans hand painting event at Selfridges,London
  • EVISU showed at the 2nd Novo Mania in Shanghai from 9th to 11th March 2011
  • EVISU launched exclusive hand-painted customised jeans in celebration of the Royal Wedding
  • A limited-run "JAPAN RELIEF" collection was launched in Hong Kong
  • EVISU pop-up store was opened at Boxpark London
  • To celebrate the 20th Anniversary of EVISU, we had launched the "Make the Rules" project- 20 Years of Making Rules; 20 Years of Premium Denim
  • EVISU London worked with Don’t Panic Online to held “EVISU Make the Rules Competition” during November 3 to December 4 2011.
  • To celebrate its 20 years of journey of glory in denim world, EVISU London hold an “EVISU 20’20 Denim Exhibition “ at East London in Dec 8 2011.
  • EVISU 20th Anniversary Collaborative Collections: EVISU X YOKA