EVISU jeans are made of selvedge denim, using authentic materials, vintage detailing and original methods at each stop in the production process; EVISU endorses this level of authenticity proud of the craftsmanship that goes into every single pair of jean.

Made in the traditional vintage way on original shuttle looms. This produces a looser weave and rougher texture, allowing the wearing and washing of the jeans to develop its own unique look and feel. The unmistakable indigo colour is achieved by loop dying, where the yarns are dipped up to 30 times, giving the deep EVISU denim tones. It typically weighs from 12.2oz to 13.5oz.

• No.1
• No.2
• No.3D337
• No.3D85

EVISU denim is made on narrow shuttle looms. The thread goes back and forth so at the edges you see it going back around on itself, making a smooth edge. Modern looms, made to mass-produce denim, shoot each thread through individually repetitively, hence the fraying imitator use unattractive chain stitching to mimic the selvedge. EVISU selvedge is usually red and white, it denotes the true authenticity of the production process and hence the EVISU jeans.

Helping distinguish between products and ranges, EVISU use unique buttons crafted from original designs e.g. the Victory Stud was originally used during World War II. The reef pattern symbolizes victory, hence "EVISU Victory Stud". The dent in the middle of the button was formed not for styling purposes but to save on resources during war time. The middle part was taken out and used to make bullets.

EVISU uses specific thread thickness and colour according to part of the jeans, a faithful nod to the way the original workwear garments were constructed. Up to 9 different threads may be used on a pair of jeans, varying in tone between yellow and black.

The Godhead patch, used in poplin and leather bears the company's true signature. The smiling figure represents EVISU, the Japanese god of prosperity, who symbolizes EVISU's brand image and legacy. Kanji script refers to the quality and roots of the brand.

No. 1 EVISU chooses raw denim produced by Japanese fabric manufacturer such as KAIHARA and Kuroki as the raw material for No. 1 jeans. Raw denim is in its most basic form and is generally known as shrink-to-fit denim. No. 1 weighs at around 14-15oz and is considered heavy denim. No. 1 has more than 10% shrinkage rate, meaning a pair of size 32 No.1 has an actual waistline of 36". EVISU has already taken the shrinkage effect into account during the production process. It takes much patience and skills to create the desired vintage effects.

No. 2 EVISU chooses pre-shrunk denim produced by Japanese fabric manufacturer such as KAIHARA and Kuroki as the raw material for No. 2 jeans. Pre-shrunk denim will greatly reduce the after-wash shrinkage effect and will stabilize the rate of shrinking. Pre-shrunk denim is a technique invented by SANFORD CLUETT in 1933. Using high heat to cause the shrinking of fiber of the denim, the shrinkage effect will be fixed and will not result in a high degree of shrinking as in No.1 after washing. No.2 has around 3-5% of shrinkage rate and weighs approximately 13.7 oz. EVISU has already taken the shrinkage effect into account during the production process. Customers can simply choose a pair of No.2 according to the size chart.

No. 3 No. 3 shares the same characteristics as No. 2. No.3 denim is manufactured in China. Type of denim commonly used by EVISU in No. 3 included D85 and D337.

D85 - The selvedge is red on the left and white on the right. The wool of the denim has undergone sulphur treatment to accentuate the color shade as well as the fading effect. A spiral crease will appear after wearing, a unique feature which only appears on authentic vintage red selvedge denim.

D337 - D337 is a brand new type of denim used since the S/S 2009 collection. The fabric is weaved by the crossings of extra fine threads, making it a comfort when wearing. This fabric of uneven texture will create a variety of features on the jeans across time and also features the signature red and white selvedge. D337 is pre-shrunk denim with a shrinkage rate of about 3-5%, weighing at around 13.5oz.

The back pocket seagulls are the ultimate symbol of craftsmanship and detail that go into the creation of EVISU jeans" typically hand painted, printed or embroidered, this calligraphic signature deems the completion of the artisan production process.