Our Autumn/Winter 08 collection is online now at Evisu.com.
This season’s Heritage looks to it’s proud ancestry of the Samurai Warriors. The Samurai were “samurau” or servants to their lord the Emporor and ferociously defended Japan from its enemies both foreign and home-grown. The Samurai reign lasted from their foundation in the Taika Period (646) under the Emperor Tenji until the last days of the Samurai in the Show Period (1949).
An important icon of the Samurai was the Sashimono, a banner mounted on the back of the warrior’s armour to display his allegiance. The Sashimono appears as an Evisu flag or Red Tab on the backs of fearsome Samurai warriors and also as a banner showing Evisu’s conquest of Osaka; our home town. Also appearing in this season’s collection is the Kabuto or Samurai helmet. This is very important as protection, but it must also be extremely terrifying to scare off all those who dare to oppose the Mighty Samurai.
While We were finding out about the Samurai, we noticed that actually their armor and way of life are not so different from the uniform and spirit of one of our favorite sports - American Football! Japanese collectors love to find vintage football jerseys and banners, so we mixed the two together to make the Evisu Osaka Samurai’s American Football team. We were thinking also about our founder, Mr Yamane’s, favorite baseball team, the Hanshin Tigers, who used to be the home town toeam of our our town, Osaka. So we go the idea of Marvelous True Vintage letterman appliques to put on our jeans, sweaters and T-shirts, as well as some very old-style graphics and techniques.
The collection can be purchased from the North American and International Online Stores.
Tags:
aw08,
collection,
heritage,
Japan,
jean,
Jeans,
Online Store,
osaka,
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Published on December 3, 2007
in Japan.
Japan is the home of Evisu, and we would love to share a few pics that remind us of the vivid energy that Tokyo and Osaka possess. We love escaping the crowds and stumbling down alleys and finding tiny little okonomiyaki places and getting to know the chef who pours himself a drink every time he pours you one. We remember many times stumbling out past all the kids waiting for the first train and jump in a taxi on the way home. These photos are taken by our friend Thomas Lottermoser and give a feel for the vibrancy and grittiness of Japan. We can’t stop looking at them.
Tags:
art,
Japan,
osaka,
photography,
tokyo
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Published on October 15, 2007
in Jeans.
The jeans are being painted by “Mr Kobayashi Evisu No1 Paint Writer!” in the Evisu store in Osaka, Japan. Mr Kobayashi teaches the other shop staff to paint and is considered Yamane’s most trusted painter and Evisu maniac. The jeans that are being painted are Deluxe prototypes for SS08 and were painted as a special souvenir. The purple colour paint is “Osaka Purple” which they only paint in Osaka shops (Tokyo has navy blue, and other stores have unique colors), and the characters on the right pocket say Osaka. The video is better than watching paint dry!
Tags:
denim,
handpainting,
Jeans,
kamome,
kobayashi,
osaka,
painting,
seagull
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Published on April 21, 2007
in News.
Evisu was formally born in Osaka Japan in 1991, although the research and planning necessary to reproduce the perfect pair of vintage jeans had been going on for several years prior to this.
The founder of Evisu is Hidehiko Yamane. Yamane-san was trained as a tailor but his love for vintage jeans and his disappointment with the mass-produced modern versions led him firstly to the vintage clothing import business and then, revolutionary, to start putting together the elements required to reproduce vintage-style jeans.
The initial production line allowed about 14 pairs of jeans a day to be produced and each of them was lovingly hand-painted with the now famous seagull logo by Yamane-san himself. Evisu (also written Evis or Ebisu) is the name of the Japanese folk god of money who is usually portrayed with a fish and a fishing rod. His name was selected for the new venture as money and fishing are tow of Yamane-san’s five favorite things (the others being beer, women and golf - in no particular order).
Although initially Evisu was more a labour of love than a commercial venture, Evisu jeans captured the imagination of the detail-obsessed Japanese fashion crowd, spurring a revival of interest in vintage denim which has now spread around the world.
Tags:
denim,
Japan,
jean,
Jeans,
osaka,
vintage,
yamane
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