Evisu European Edition (EEE) is our fashion led men’s and women’s collection that is made with 100% Italian denim and washes that compliments our vintage inspired Heritage line. EEE is distinguished through innovative and trend led styles, finishes and washes that are seasonally updated. One of our partners in EEE is Martilli; Italy’s most famous denim laundry.
Founded by Luigi Martelli over fifty years ago, this Italian workshop has steadily earned its reputation as home to some of the world’s finest denim distressing, constantly forging new ground with inventive washes, wear marks and patterns. Just as Evisu works to offer a variety of the most diverse textures, cuts, and designs, the Martelli Group has been devoted for more than half a century to pioneering new washing techniques and technology. Since each pair is subject to an individual and intensive creation process—a gamut of washing, drying, dying, baking, and more—no two pairs turn out quite alike.
Below are a few shots of some EEE in progress on-site at Martelli’s workshop. The photographs are courtesy of Alesandro Zuek, a close friend of the Evisu family. Enjoy!
Related Posts:
