Tag Archive for 'Jeans'

Evisu Genes Spring 2009

The Million Dollar question: what do skulls, tigers, hula dancers, white dragons, maps, elk, and passenger ships have in common?Venture a guess?


If you speculated ‘things you think you see while your heavily intoxicated’……incorrect, but that was our first reaction too. If you guessed ‘traditional imagery stitched on the back of souvenir jackets’; you are correct and should seriously consider becoming a Jeopardy contestant.

This Spring, our Evisu Genes takes a trip to the warm, laid-back island of Okinawa. Okinawa is a small island located just off the coast of mainland , in the south west. It is a veritable tropical paradise with the best white sand beaches, along with some strong seasonal rains and a few typhoons.Okinawa was one of the first places occupied by the U.S. military. As a result, the culture on the island (while inherently Japanese) carries a distinct Western feel. For example, the bustling music scene incorporates traditional Okinawan instruments combined with American genres (rock, jazz, etc.).

After World War 2 ended, American soldiers brought their jackets to Japanese tailors and had them embroider images on them to commemorate their tour of duty. These designs had a distinct Japanese feel to them – incorporating iconic, traditional Japanese motifs (dragons, tigers, etc.) and drawn in a stylized manner. Now, original jackets are collector’s items – not only for what they symbolized but also for their vibrant colorways and gaudy fabrics (silk & satin).

Throughout our Spring 2009 we’ve used souvenir iconography. Everything from Japanese-inspired fonts to animal imagery are reinterpreted in a fresh, modern context. So make sure to check them out here and get an Evisu souvenir (or two) of your own!

One highlight of the new Spring is the Typhoon Wash Regular Fit jean. After carefully observing the garments of washed up surf bums, a few Youtube ’s on tropical storms, and 52 hours laying on the beach and getting waited on by men and women in sarongs: we cobbled together our “Typhoon Wash”. With its realistic pattern, plethora of minute tears and abrasion, repair stitching, and muddy green-cast: this model is a Maniacs’ dream. Apart from being generally great-looking, these mark the introduction of selvage to the Genes line. These pass the looks test with flying colors – literally. Echoing the Okinawa theme, we use an exclusive ‘Rainbow’ selvage line (aqua, yellow, and orange) to represent a tropical palette. Perfect to show off when you turn them up when wading into warm waters or just relaxing with a cold Kirin Ichiban at the park.

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Introducing Spring 2009 Heritage Denims

Every year, we call the latest iteration of our Deluxe “The Finest Ever Made”.  While we often make bold statements, we challenge you to find a better pair of . While other companies copy the details we brought back to the industry (like two tone stitching or the use of selvage): we never stop striving to make our the best.  Last year some of our featured leather rivet washers, natural indigo, silk & supima cotton blended , and bluff seams. 
 
The importance of craftsmanship within ’s culture is astonishing. The utmost quality is strived for and achieved through a painstaking attention to detail. We want our garments to ultimately reflect this ethos: so we work closely with our Japanese mills to realize our vision. 

This year, we’re releasing 5 new denims – each with their own unique set of characteristics and details. Staying true to traditional Japanese -dyeing methods and a sensibility, our Spring 09 will feature red-caste ; while our Fall 09 will feature primarily green-cast . Each classification of is indicated by a stamped number (No.1, No.2, etc.) on the leather patches; instead of mentioning our internal fabric codes like we did in the past; such as D85.

First up, we’ve relaunched our core No1Special and No2 denims. The Japanese selvage cloth is identical in both styles but while No2 has been preshrunk, No1Special is unsanforized, meaning that it will shrink down 2 inches in the waist after a wash – causing the fabric to become much tighter and forming a true ‘leg twist’. We’ve also reintroduced a Left-Hand Twill (No13Left) to commemorate the famous . Next, No3 is our classic D85 ‘Rising-Sun’ selvage renamed, which is woven from unbleached ‘mother cotton’ – giving it a brownish red shade in the weft and a deep blue-black tone in the semi-slub, rope dyed warp. In one case (No4), we’re using an open-yarn , instead of the ringspun yarn we use in all our other , which wears differently and has an interesting ‘spotty’ fading pattern, after a few months. Finally, in Autumn/Winter 2009 we’ll also be debuting an exotic, sulphur rope-dyed ringspun black selvage , No2Black. So many choices and only one pair of legs.

All our fabrics are custom-made to our exact specifications, so you won’t see them from another company. Thankfully our mills share our maniacal vision!
 
Since we want to educate aspiring ‘-heads’ and seasoned vets alike about our new designations, we’ve attached cloth information labels (removable of course) to our leather patches. We hope you enjoy the new as much as we do.

NO1 SPECIAL
No1Special is unsanforized japanese selvage woven in by Kaihara Corps Ltd. Unsanforized is the most authentic cloth, as used on the very earliest . It has a slightly hairy surface and the warp and weft yarns are quite loose. When it is first washed, the yarn fibers will contract, making the much tighter, and causing the garment to shrink. Another effect will be leg twist or skewing. Skewed legs are a sure sign of true . No1Special is cut in shrink-to-fit blocks (e.g. 0001stf), so you should buy your normal size for preshrunk and hot soak them before wearing. We recommend soaking them at one of the many hot springs about 100 km south of , but if that’s not possible, a warm bathtub soak and an overflowing cup of sake for yourself will suffice.

NO2
No2 is identical to No1Special, but sanforized. Woven in on half-width shuttle looms with signature pink selvage. No2 is a mid-to heavy-weight 13.7 oz and has a deep blue tone with a very slight red caste. The sanforization process was invented by Sanford Cluett in 1933 and involves passing the unfinished cloth through heated rubber rollers, causing the fibers to shrink and stretching the fabric into a stable state, which will not alter with washing. Sanforizing also prevents the from skewing (twisting).  Lastly, the singeing process takes off the hairy surface: before 1933, all was unsanforized (like our No1Special).

NO3
No3 is the original famous Evisu selvage , previously known as D85. No3 is woven from unbleached ‘mother cotton’, and the warp is rope dyed with indigo to an extremely deep blue, almost black tone. Rope dyeing is so-called because the cotton yarn is twisted into a ‘rope’ which is dipped into a vat of indigo before being brought up high to the roof of a dye-house, allowing the unstable indigo compounds to oxidise on the cotton, turning it from a murky brown-green color to the deep intense blue of fine selvage . No3 can be recognized by the unusual ‘rising’ sun red and white selvage. 

NO4
No4 is another brand-new specially developed for the Evisu Spring 2009 . The is woven from open-end yarn, with no slubs where the yarns are knotted together during weaving. Open-end yarn has a smoother, flatter surface than ring-spun . Like all Evisu , No4 is woven on half-width shuttle looms. Shuttle looms use a singe continuous weft yarn which passes backwards and forwards across the warp threads, making a clean woven selvage, unlike modern projectile looms, which shoot the weft yarns across the warp one by one. No4 is woven with a classic redline selvage.

NO13
No13Left is a close reproduction of the early used by from the 1910s onwards. It is a cloth, which is identifiable by the diagonal twill lines, which run from top-left to bottom-right.  Unlike normal right hand twill , which is the opposite, wears down even softer than its’ right hand equivalent. No13Left is green caste indigo, and has mismatched selvage: one side is plain white, and the other side has a single warp thread of indigo woven into it, staying true to the specifications of the original version. Lastly, cut from No13Left have the leather sewn on the left side of the waistband.

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AW08 Online Now at Evisu.com

Our Autumn/Winter 08 collection is online now at Evisu.com.

This season’s looks to it’s proud ancestry of the Samurai Warriors. The Samurai were “samurau” or servants to their lord the Emporor and ferociously defended from its enemies both foreign and home-grown. The Samurai reign lasted from their foundation in the Taika Period (646) under the Emperor Tenji until the last days of the Samurai in the Show Period (1949).

evisu heritage samurai

An important icon of the Samurai was the Sashimono, a banner mounted on the back of the warrior’s armour to display his allegiance. The Sashimono appears as an Evisu flag or Red Tab on the backs of fearsome Samurai warriors and also as a banner showing Evisu’s conquest of ; our home town. Also appearing in this season’s is the Kabuto or Samurai helmet. This is very important as protection, but it must also be extremely terrifying to scare off all those who dare to oppose the Mighty Samurai.

While We were finding out about the Samurai, we noticed that actually their armor and way of life are not so different from the uniform and spirit of one of our favorite sports - American Football! Japanese collectors love to find football jerseys and banners, so we mixed the two together to make the Evisu Samurai’s American Football team. We were thinking also about our founder, Mr Yamane’s, favorite baseball team, the Hanshin Tigers, who used to be the home town toeam of our our town, . So we go the idea of Marvelous True letterman appliques to put on our , sweaters and T-shirts, as well as some very old-style graphics and techniques.

The can be purchased from the North American and International Online Stores.

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Sneak Peak - Evisu’s Tribute To Lee - Lazy S Slim Jeans

After a lot of research, Evisu pays to with the Evisu Lazy S Slim . The HD Mercantile Co was founded in Salina, Kanasas, USA in 1889.

evisu lee jeans pockets

The is Evisu No. 13 LEFT which is the true new woven on shuttle looms in by Kaiahara. is named like this for the opposite weave (top left to bottom right) direction of the diagonal lines on the instead of the normal right hand style. This will also down even softer than its right hand equivalent. No. 13 LEFT is green caste indigo, and has mismatched ; one side is plain white and the other side has a single warp thread of indigo woven into it, following the version. cut from No. 13 LEFT have the leather sewn on the left side of the waistband.

Right hand twill is the early Levi’s design, but our other favorite Liss liked to use for its soft feel and comfortable wearing. were cut from slightly wider than Levi’s, so the leg often shows only one line, and one side of the overlocking.

The fit is the 0005 Slim fit and the silhouette is inspired from 1960’s . It is similar to 0001, but with a slimmer leg and thigh. Unlike 0001, the 0005 is cut straight over the hips and waist with a higher rise, originally allowing great freedom in the saddle. The snug fit across the seat and hips makes this cut particularly flattering.

Also look out for the celebrated LAZY S pocket writing, which looks a bit like horns of a bull, not a Levi’s eagle or a friendly Evisu . Other inspired details you will find are the Evisu label on the inside waistband that pays to the 1930’s “House” label, showing the factory roof symbolising the fact that overalls were union made. The Evisu woven label directly references this.

No. 13 LEFT is 14 oz regular and the sanforized will shrink about 3-5% after washing. The Evisu Lazy S Slim will be available for purchase from January 2009.

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Dirty Dozen +1 - The Journey Continues

almond crush dirty dozen
After the auspicious first month with Chicken, the Dirty Dozen + 1 project have been passed to Almondcrush in a New York City ceremony. The saw some fierce action and experienced pole dancing, excessive drinking, thrills and spills, and some special tender moments.

Check out all the Dirty Dozen + 1 coverage on the Evisu blog.

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Evisu’s Nod to Wrangler - After 8 months

evisu wrangler after 6 months
It’s been 8 months and we’ve been wearing Evisu’s wrangler-inspired jeans pretty much every day since, without a single wash. The Japanese Green Caste with weave has worn in beautifully, creating a rich with weathered fading.

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Hot Soaking Evisu Jeans

For the Dirty Dozen + 1 project, Chicken started off by hot soaking his Evisu before the first .

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Hand Painting Evisu Jeans in Osaka Japan

The are being painted by “Mr Evisu No1 Paint Writer!” in the Evisu store in , . Mr teaches the other shop staff to paint and is considered Yamane’s most trusted painter and Evisu maniac. The that are being painted are Deluxe prototypes for SS08 and were painted as a special souvenir. The purple colour paint is “ Purple” which they only paint in shops (Tokyo has navy blue, and other stores have unique colors), and the characters on the right pocket say . The is better than watching paint dry!

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Hand Painting the DD+1 Jeans

Gordon from Blue in Green made a of the hand of the DD+1 Jeans. The Evisu pocket logo is on the painted on the right, and on the left there is the DD+1 and “13″ painted in Japanese.

Thanks Gordon!

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Dirty Dozen + 1 Jeans

Hand painting Evisu jeans

The Dirty Dozen + 1 is a project conceived by Cheep and the members of the online community Supertalk in conjunction with New York’s best store Blue in Green. Thirteen people over thirteen months will a special single pair of customized Evisu hand painted by the Japanese Pesu at Blue In Green New York. The start with Chicken who also designed the , and will then slowly travel around the world before ending back in NYC after thirteen months.

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