Evisu denim continues to develop “The Finest Jeans Ever Made!” (The unique Evisu Deluxe technique where every pair is entirely sewn by a single operator who signs the each completed pair). This season, to fit the seasonal theme, the jeans have been hand washed in the sea and naturally sun-dried on the nearby rocks. This means the denim dries hard and improves the definition of the “whiskering” and “honeycombs” that appear with wear. Avid Japanese denim collectors swear by this washing technique.
Evisu’s fully-fashioned knitwear for Spring 2009 was crafted from a mix of pure silk and bamboo. The yarn has the luxurious lustre of silk paired with the light weight bamboo fibers. The shapes were inspired by traditional Japanese nautical knits, and are decorated with passages of Japanese taken from the story of the Kanrin Maru,
Tags:
fashion show,
milan,
ss09
Related Posts:
The Evisu Deluxe Spring 2009 collection follows the story of the first voyage of a Japanese sailing ship to America. The ship, Kanrin Maru, was built by the Dutch and sailed from the bay of Yedo (Tokyo) to San Francisco under the instruction of Lieutenant John Mercer Brooke of the United States Navy in the winter of 1860. The Evisu Deluxe collection draws from the historical references of the time and combines the best of Japanese and American tailoring for Spring 2009.
Evisu Deluxe tailoring is inspired by Japanese naval details, such as the shaped patch pockets, a high-buttoning reefer jacket, sailor collars, and wide-legged cuffed trousers. We’ve exclusively used fabrics woven in Osaka Japan by Takisada Mills (Est Nagoya 1864, four years after Kanrin Maru’s maiden voyage), including a soft herringbone fabric woven from cotton and bamboo. As usual all canvasses are fully handstitched under the collars and all buttons and linings are hand stitched.
Our Evisu Heritage is inspired by Tairyouki (big fish flags). These are brightly coloured flags that Japanese fishermen fly from their boats when they have a good catch, to show the families on the shore that they’ll have a good dinner. Each village will have their own flags, decorated with different fish and sea creatures, waves, rising suns, and celebratory kanji. Ebisu, the budhist god from whom we derived our name , is usually depicted with a fishing rod and fish, so he is sometimes also shown on Tairyouki. This season Evisu Heritage is also inspired by a deeply researched homage to another great jeans brand- Lee. The HD Lee Mercantile Co was founded in Salina, Kansas, USA in 1889. Our denim maniac followers and others amongst you who don’t get out much will spot a lot of subtle Lee references and details.
In Spring 2009, Evisu Heritage uses four newly developed selvage denims, including No13 LEFT, a Japanese woven close reproduction of the early denim used by Lee from the 1910s onwards. Jeans cut from to13LEFT denim have the leather patch sewn on the left side of the waistband. The focus is on fit, fabric, production and detailing.
Also check out the Evisu SS09 backstage photos.
Tags:
fashion show,
milan,
ss09
Related Posts:
Join us for a sneak peak backstage to see some of the last minute preparations, model antics, Yebisu beer deliveries, and some candid shots of the Evisu team.
Check out the Evisu SS09 runway photographs.
Tags:
fashion show,
milan,
ss09
Related Posts:

Come with us for a backstage peak at the Evisu AW08 Milan Men’s show.
Check out our full coverage of the AW08 show online.
Tags:
aw08,
collection,
deluxe,
fashion show,
heritage,
mainline,
milan,
milan AW08
Related Posts:
Published by admin on January 30, 2008
in News.
The praise of our Evisu’s AW08 Men’s collection shown recently in Milan has continued to be positive with rave reviews of our Heritage, Deluxe, Evisu Genes, and Mainline lines.
Have a look at the collection below.
And don’t forget to have a look at some of the other Evisu AW08 coverage and collection.
Tags:
aw08,
collection,
deluxe,
fashion show,
heritage,
mainline,
milan,
milan AW08
Related Posts:
The international fashion pack gathered in the magnificent Palazzo Visconti to see Evisu’s AW08 edgy and wearable collection, inspired by the theme ‘Fighting for Japan’. The collection is the most exciting and dramatic to date consisting of Evisu’ trademark collections; Deluxe, Heritage and Mainline each taking on their own interpretation of the theme.
Evisu Deluxe is inspired by the Wartime Prints by Mr. Kiyochika Kobayashi of 1894-95, as seen in a double breasted coat made by the official fabric that was used in the war in the late 1800’s. Along with suits, coats, ties and silk cotton shirts, Deluxe introduces the ‘Finest Jeans Ever Made’. Each pair is individually sewn from start to finish by one machinist using only a single-needle sewing machine and then personally signed on the label.
Heritage looks to its proud ancestry of the Samurai Warriors who ferociously defended Japan from its enemies. The jeans, t-shirts and sweaters took on true vintage letterman appliqués giving the Japanese theme a sporting twist.
Mainline was inspired by the theme of “One night in Tokyo” and is based on the underground and dark side of the city. Shirts and t-shirts are embroidered and printed with bullet holes, the Evisu smiley face and two faces godhead tee. These are combined with vintage jeans for the perfect Tokyo look.
Have a look at some of the other Evisu AW08 coverage and collection.
Tags:
aw08,
collection,
deluxe,
fashion show,
heritage,
mainline,
milan,
milan AW08
Related Posts:
Published by admin on February 10, 2007
in News.
The party for the fashion show was held at Evisu’s SOHO office. DJ’s Justine D and Jamal spun their tunes with people dancing all night.
Tags:
fashion show,
party
Related Posts:
Published by admin on February 4, 2007
in News.
The lovely Erika from TSD made this video of Evisu at the tends for New York fashion week as seen from the second row and backstage. It is a fun little video that captures some of the excitement of fashion week.
Tags:
aw07,
collection,
fashion show,
video
Related Posts:
Published by admin on February 2, 2007
in News.
The Evisu Fall 2007 men’s and women’s wear collection will debut for the first time in New York City at Bryant Park’s Mercedes-Benz Fashion Week . The Collection will include ready-to-wear, couture and denim lines. For the fall, Evisu designers were inspired by twentieth century Japan, and the merging of the East and the West. Materials and motifs include Japanese silks and luxurious loomed cottons in both classical and modern prints tailored in unique modern forms and volumes, and combine with expert Savile Row tailoring.
Tags:
aw07,
collection,
fashion show,
fashion week,
new york
Related Posts: