Tag Archive for 'denim'

Introducing Spring 2009 Heritage Denims

Every year, we call the latest iteration of our Deluxe “The Finest Ever Made”.  While we often make bold statements, we challenge you to find a better pair of . While other companies copy the details we brought back to the industry (like two tone stitching or the use of selvage): we never stop striving to make our the best.  Last year some of our featured leather rivet washers, natural indigo, silk & supima cotton blended , and bluff seams. 
 
The importance of craftsmanship within ’s culture is astonishing. The utmost quality is strived for and achieved through a painstaking attention to detail. We want our garments to ultimately reflect this ethos: so we work closely with our Japanese mills to realize our vision. 

This year, we’re releasing 5 new denims – each with their own unique set of characteristics and details. Staying true to traditional Japanese -dyeing methods and a sensibility, our Spring 09 will feature red-caste ; while our Fall 09 will feature primarily green-cast . Each classification of is indicated by a stamped number (No.1, No.2, etc.) on the leather patches; instead of mentioning our internal fabric codes like we did in the past; such as D85.

First up, we’ve relaunched our core No1Special and No2 denims. The Japanese selvage cloth is identical in both styles but while No2 has been preshrunk, No1Special is unsanforized, meaning that it will shrink down 2 inches in the waist after a wash – causing the fabric to become much tighter and forming a true ‘leg twist’. We’ve also reintroduced a Left-Hand Twill (No13Left) to commemorate the famous . Next, No3 is our classic D85 ‘Rising-Sun’ selvage renamed, which is woven from unbleached ‘mother cotton’ – giving it a brownish red shade in the weft and a deep blue-black tone in the semi-slub, rope dyed warp. In one case (No4), we’re using an open-yarn , instead of the ringspun yarn we use in all our other , which wears differently and has an interesting ‘spotty’ fading pattern, after a few months. Finally, in Autumn/Winter 2009 we’ll also be debuting an exotic, sulphur rope-dyed ringspun black selvage , No2Black. So many choices and only one pair of legs.

All our fabrics are custom-made to our exact specifications, so you won’t see them from another company. Thankfully our mills share our maniacal vision!
 
Since we want to educate aspiring ‘-heads’ and seasoned vets alike about our new designations, we’ve attached cloth information labels (removable of course) to our leather patches. We hope you enjoy the new as much as we do.

NO1 SPECIAL
No1Special is unsanforized japanese selvage woven in by Kaihara Corps Ltd. Unsanforized is the most authentic cloth, as used on the very earliest . It has a slightly hairy surface and the warp and weft yarns are quite loose. When it is first washed, the yarn fibers will contract, making the much tighter, and causing the garment to shrink. Another effect will be leg twist or skewing. Skewed legs are a sure sign of true . No1Special is cut in shrink-to-fit blocks (e.g. 0001stf), so you should buy your normal size for preshrunk and hot soak them before wearing. We recommend soaking them at one of the many hot springs about 100 km south of , but if that’s not possible, a warm bathtub soak and an overflowing cup of sake for yourself will suffice.

NO2
No2 is identical to No1Special, but sanforized. Woven in on half-width shuttle looms with signature pink selvage. No2 is a mid-to heavy-weight 13.7 oz and has a deep blue tone with a very slight red caste. The sanforization process was invented by Sanford Cluett in 1933 and involves passing the unfinished cloth through heated rubber rollers, causing the fibers to shrink and stretching the fabric into a stable state, which will not alter with washing. Sanforizing also prevents the from skewing (twisting).  Lastly, the singeing process takes off the hairy surface: before 1933, all was unsanforized (like our No1Special).

NO3
No3 is the original famous Evisu selvage , previously known as D85. No3 is woven from unbleached ‘mother cotton’, and the warp is rope dyed with indigo to an extremely deep blue, almost black tone. Rope dyeing is so-called because the cotton yarn is twisted into a ‘rope’ which is dipped into a vat of indigo before being brought up high to the roof of a dye-house, allowing the unstable indigo compounds to oxidise on the cotton, turning it from a murky brown-green color to the deep intense blue of fine selvage . No3 can be recognized by the unusual ‘rising’ sun red and white selvage. 

NO4
No4 is another brand-new specially developed for the Evisu Spring 2009 . The is woven from open-end yarn, with no slubs where the yarns are knotted together during weaving. Open-end yarn has a smoother, flatter surface than ring-spun . Like all Evisu , No4 is woven on half-width shuttle looms. Shuttle looms use a singe continuous weft yarn which passes backwards and forwards across the warp threads, making a clean woven selvage, unlike modern projectile looms, which shoot the weft yarns across the warp one by one. No4 is woven with a classic redline selvage.

NO13
No13Left is a close reproduction of the early used by from the 1910s onwards. It is a cloth, which is identifiable by the diagonal twill lines, which run from top-left to bottom-right.  Unlike normal right hand twill , which is the opposite, wears down even softer than its’ right hand equivalent. No13Left is green caste indigo, and has mismatched selvage: one side is plain white, and the other side has a single warp thread of indigo woven into it, staying true to the specifications of the original version. Lastly, cut from No13Left have the leather patch sewn on the left side of the waistband.

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Dirty Dozen +1 - The Journey Continues

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After the auspicious first month with Chicken, the Dirty Dozen + 1 project have been passed to Almondcrush in a New York City ceremony. The saw some fierce action and experienced pole dancing, excessive drinking, thrills and spills, and some special tender moments.

Check out all the Dirty Dozen + 1 coverage on the Evisu blog.

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Hot Soaking Evisu Jeans

For the Dirty Dozen + 1 project, Chicken started off by hot soaking his Evisu before the first wear.

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Hand Painting Evisu Jeans in Osaka Japan

The are being painted by “Mr Evisu No1 Paint Writer!” in the Evisu store in , . Mr teaches the other shop staff to paint and is considered ’s most trusted painter and Evisu maniac. The that are being painted are Deluxe prototypes for SS08 and were painted as a special souvenir. The purple colour paint is “ Purple” which they only paint in shops (Tokyo has navy blue, and other stores have unique colors), and the characters on the right pocket say . The video is better than watching paint dry!

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Evisu Lot 2001 No. 2 Tokyo Gull

&uotThese Evisu Lot 2001 No. 2 are from our friend Deus in Sweden. Worn from a raw state, the indigo has faded and threads have broken to capture the imprint of their wearer. The charm of raw denim lies in its potential: the fabric fading and twisting to a unique and unpredictable state. As time goes on, a pair of raw will continue to transform and fade, telling an original story molded by the essence of its wearer. What follows is Deus’s account of what he and his have been through.

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I got the back in 2005 in the middle of June. They were sent to me from a good friend in Asia, and I started wearing them every day. I did not soak or wash them for about nine months. After a while the got really dirty and smelly as I wore them both at work and at home. So I gave them a cold soak inside out, with a small amount of soap. I did not want to ruin the nice dirty looking color that I really love.

I continued to wear them for about six months after the first soak before I gave them the next one. Over this period, the were a bit repaired, as they started to get small holes from hard wear in certain areas. I patched them up and soaked them, this time in hot water with the on me but only with normal soap, no washing powder. I tried to shrink them back a bit in size, as they had stretched a lot from the hard wearing at work, and they did shrink a bit.

In the winter of 2007 I wore the on a three-month travel to Thailand, where they got really hard wear from the sand, dirt and traveling lifestyle. While I was there, the started to get two really brittle areas on the lap, close to crotch area. They got repaired in the crotch at my friend’s denim store, and i patched up the lap when i got back home to Stockholm.

I gave them the last soak in April 2007 in hot water with a small amount of soap.
I had so many new that i wanted to start wearing, so these lovely got a bit of a retirement. They deserved it.

I now only use them at special occasions, or at home. Though that is only because I want to start wearing-in my new . They could, however, live for a couple more years of wearing.

They have been a good friend and treated like a family member, and I would never sell or part with them.

- Deus

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EEE & Martelli

Evisu European Edition () is our fashion led men’s and women’s that is made with 100% Italian and washes that compliments our inspired line. is distinguished through innovative and trend led styles, finishes and washes that are seasonally updated. One of our partners in is Martilli; Italy’s most famous .

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Founded by Luigi over fifty years ago, this Italian workshop has steadily earned its reputation as home to some of the world’s finest distressing, constantly forging new ground with inventive washes, wear marks and patterns. Just as Evisu works to offer a variety of the most diverse textures, cuts, and designs, the Group has been devoted for more than half a century to pioneering new washing techniques and technology. Since each pair is subject to an individual and intensive creation process—a gamut of washing, drying, dying, baking, and more—no two pairs turn out quite alike.

Below are a few shots of some in progress on-site at ’s workshop. The photographs are courtesy of Alesandro Zuek, a close friend of the Evisu family. Enjoy!

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Evisu in Denim Design Lab

One of our favorite books in the office is Denim Design Lab by Brian Robbins. It offers an extensive look at the beauty of including details on as a fabric, its history, the development of the and the detailed manufacturing process. Robbins includes a large selection of photographs displaying rare and , each pair being absolutely unique.

Evisu is proud to be the only modern brand featured in Robbins’ book, and he credits our brand as as a major factor in the revival of quality . Alongside Levi 501’s, and Wranglers from the 1950s, Evisu from 1993 and 1998 make their way into the book’s tribute. There are also a few pages of text devoted to Evisu, which have been reproduced below.

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Bringing back the details ….

While the US market in general continued to grow and prosper through the 1970’s, 80’s and 90’s, changes largely precipitated by improving manufacturing methods and machinery had an unintended but profound impact on a then small group of purists. The move from traditional shuttle looms to larger, more efficient looms used in the manufacturing of fabric resulted in not only the demise of the then ubiquitous “selvage,” but with much more consistent (read “bland”) surface character.

While these and other more subtle changes increased profitability for manufactures, they also often resulted in that lacked the surface imperfections, variations and “slubs” typical in ; the look and “feel” of had changed. During this time, while most Americans were “consuming” , many Japanese were scouring the countryside, flea-markets, swap meets and garage sales “collecting” . Having an eye for detail and a nostalgia for all things truly American, these collectors were buying up as much pre-1985 Levi’s, ’s and ’s they could find.

It is not surprising, then, that it would be a detail conscious Japanese “ fanatic” that would help revive the materials and manufacturing methods used to produce .

After years of research and planning, the former tailor of , , Hidehiko , founded the now famous cult brand “Evisu” in 1991. Evisu (also written as Evis or Ebisu), the Japanese god of money who is often depicted with a fish and fishing rod, was selected as the name of his new company as money and fishing were two of ’s greatest passions.

After gathering some old shuttle looms and other necessary machinery, -san went to work replicating the details found in both and fabric that he was no longer able to find in the retail market. Evisu’s initial production output was a mere 14 pairs a day. The detail-obsessed “maniacs,” as they are often called, were naturally drawn to Evisu’s inspired , and the brand quickly became famous in . The brand’s success in slowly grew to other continents, and Evisu can be credited as a major factor in ushering in the revival of interest in . Today, Evisu can be found in over a thousand of the world’s most exclusive retail establishments.

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Stop by Denim Design Lab and pick up a copy of this book.

Also, this book is for sale on our International website.

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Nevada Prototype Jeans

Favored by one of Evisu’s famed designers is the of an upcoming style that’s sure to draw attention at its premiere.

The , based on an original mining dug up in the desert, dates all the way back to the 1800s. This replicated style features single-stitch construction, pocket bags and our recognizable waistband. Our designer has been wearing the for four consecutive months, and they have already begun to show unique signs of wear and distress which mirror those of the original .

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About

Evisu was formally born in in 1991, although the research and planning necessary to reproduce the perfect pair of had been going on for several years prior to this.

The founder of Evisu is Hidehiko . -san was trained as a tailor but his love for and his disappointment with the mass-produced modern versions led him firstly to the clothing import business and then, revolutionary, to start putting together the elements required to reproduce -style .

The initial production line allowed about 14 pairs of a day to be produced and each of them was lovingly hand-painted with the now famous logo by -san himself. Evisu (also written Evis or Ebisu) is the name of the Japanese folk god of money who is usually portrayed with a fish and a fishing rod. His name was selected for the new venture as money and fishing are tow of -san’s five favorite things (the others being beer, women and golf - in no particular order).

Although initially Evisu was more a labour of love than a commercial venture, Evisu captured the imagination of the detail-obsessed Japanese fashion crowd, spurring a revival of interest in which has now spread around the world.

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