Published by admin on October 10, 2007
in News.

The art of Zen has been around a little longer than the art of bespoke tailoring, but both aim to uphold a tradition rich in culture. For this reason, the Daruma doll is prominently featured in the window of Evisu’s Saville Road store in London.
Daruma doll comes from the depiction of Bodhidharma, who was the father and founder of Zen, and symbolizes optimism and determination. Having the Daruma dolls in the window not only brings hope for the future but adds a bit of character to the street known for it’s fine tailoring.
In Japanese, men’s suiting is known as sebiro, pronounced “sey-b-row,” which is a japonification of the famous street’s name. Evisu is known for it’s quality denim, but before Hideheko Yamane became the denim maniac he is now, he was first and foremost a tailor.
Come and visit us and see the Daruma window and the AW07 Daruma influenced collection at 9 Savile Row, London.


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In our Fall 07 collection, Evisu found enlightening inspiration in the ancient Daruma dolls of Takasaki’s Shorinzan Daruma Temple.
Daruma’s are round, hollow Japanese wish dolls in the shape of an egg. They are a symbolic representation of Bodhidharma, a Buddhist monk and founder of the art of Zen. According to legend, Bodhidharma lost his limbs while attaining this pure Zen state, therefore the doll is lacking limbs as well.
The dolls are most commonly red but can also be found in yellow, green and white. Their painted faces feature a mustache and beard, skillfully brushed to resemble Bodhidharma. Using black ink or paint, one fills in a single, circular eye while thinking of a wish, and, should the wish become realized, the second eye can be happily filled in.
Because of their low center of gravity, the Daruma doll returns to its upright position after being tilted on its side. As such, the doll has become a symbol for optimism, persistence and strong determination. The dolls can be found throughout our Heritage line ranging from direct appearances on sweatshirts to stylized versions on our children’s clothing.
Look out for the Darumas in across the Men’s and Women’s Heritage lines.




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