Our Autumn/Winter 08 collection is online now at Evisu.com.
This season’s Heritage looks to it’s proud ancestry of the Samurai Warriors. The Samurai were “samurau” or servants to their lord the Emporor and ferociously defended Japan from its enemies both foreign and home-grown. The Samurai reign lasted from their foundation in the Taika Period (646) under the Emperor Tenji until the last days of the Samurai in the Show Period (1949).
An important icon of the Samurai was the Sashimono, a banner mounted on the back of the warrior’s armour to display his allegiance. The Sashimono appears as an Evisu flag or Red Tab on the backs of fearsome Samurai warriors and also as a banner showing Evisu’s conquest of Osaka; our home town. Also appearing in this season’s collection is the Kabuto or Samurai helmet. This is very important as protection, but it must also be extremely terrifying to scare off all those who dare to oppose the Mighty Samurai.
While We were finding out about the Samurai, we noticed that actually their armor and way of life are not so different from the uniform and spirit of one of our favorite sports - American Football! Japanese collectors love to find vintage football jerseys and banners, so we mixed the two together to make the Evisu Osaka Samurai’s American Football team. We were thinking also about our founder, Mr Yamane’s, favorite baseball team, the Hanshin Tigers, who used to be the home town toeam of our our town, Osaka. So we go the idea of Marvelous True Vintage letterman appliques to put on our jeans, sweaters and T-shirts, as well as some very old-style graphics and techniques.
The collection can be purchased from the North American and International Online Stores.
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Come with us for a backstage peak at the Evisu AW08 Milan Men’s show.
Check out our full coverage of the AW08 show online.
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Published by admin on January 30, 2008
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The praise of our Evisu’s AW08 Men’s collection shown recently in Milan has continued to be positive with rave reviews of our Heritage, Deluxe, Evisu Genes, and Mainline lines.
Have a look at the collection below.
And don’t forget to have a look at some of the other Evisu AW08 coverage and collection.
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The international fashion pack gathered in the magnificent Palazzo Visconti to see Evisu’s AW08 edgy and wearable collection, inspired by the theme ‘Fighting for Japan’. The collection is the most exciting and dramatic to date consisting of Evisu’ trademark collections; Deluxe, Heritage and Mainline each taking on their own interpretation of the theme.
Evisu Deluxe is inspired by the Wartime Prints by Mr. Kiyochika Kobayashi of 1894-95, as seen in a double breasted coat made by the official fabric that was used in the war in the late 1800’s. Along with suits, coats, ties and silk cotton shirts, Deluxe introduces the ‘Finest Jeans Ever Made’. Each pair is individually sewn from start to finish by one machinist using only a single-needle sewing machine and then personally signed on the label.
Heritage looks to its proud ancestry of the Samurai Warriors who ferociously defended Japan from its enemies. The jeans, t-shirts and sweaters took on true vintage letterman appliqués giving the Japanese theme a sporting twist.
Mainline was inspired by the theme of “One night in Tokyo” and is based on the underground and dark side of the city. Shirts and t-shirts are embroidered and printed with bullet holes, the Evisu smiley face and two faces godhead tee. These are combined with vintage jeans for the perfect Tokyo look.
Have a look at some of the other Evisu AW08 coverage and collection.
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Published by admin on September 18, 2007
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This Autumn/Winter ‘07 season Evisu celebrates where East meets West showcasing classic Japanese looks with an American rock ‘n roll attitude. The women’s collection includes Janis Joplin inspired feather jackets and leather cigarette jeans followed by a chrysanthemum knitted jacquard kimono dress. The men’s collection followed suit with an indigo dyed karate jacket over a skinny silk tie and bespoke tailored trousers. Throughout all of the collection is the vintage inspired Evisu selvedge denim featured in dungarees, jackets, and jeans.
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In our Fall 07 collection, Evisu found enlightening inspiration in the ancient Daruma dolls of Takasaki’s Shorinzan Daruma Temple.
Daruma’s are round, hollow Japanese wish dolls in the shape of an egg. They are a symbolic representation of Bodhidharma, a Buddhist monk and founder of the art of Zen. According to legend, Bodhidharma lost his limbs while attaining this pure Zen state, therefore the doll is lacking limbs as well.
The dolls are most commonly red but can also be found in yellow, green and white. Their painted faces feature a mustache and beard, skillfully brushed to resemble Bodhidharma. Using black ink or paint, one fills in a single, circular eye while thinking of a wish, and, should the wish become realized, the second eye can be happily filled in.
Because of their low center of gravity, the Daruma doll returns to its upright position after being tilted on its side. As such, the doll has become a symbol for optimism, persistence and strong determination. The dolls can be found throughout our Heritage line ranging from direct appearances on sweatshirts to stylized versions on our children’s clothing.
Look out for the Darumas in across the Men’s and Women’s Heritage lines.
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Published by admin on February 4, 2007
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The lovely Erika from TSD made this video of Evisu at the tends for New York fashion week as seen from the second row and backstage. It is a fun little video that captures some of the excitement of fashion week.
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Published by admin on February 2, 2007
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The Evisu Fall 2007 men’s and women’s wear collection will debut for the first time in New York City at Bryant Park’s Mercedes-Benz Fashion Week . The Collection will include ready-to-wear, couture and denim lines. For the fall, Evisu designers were inspired by twentieth century Japan, and the merging of the East and the West. Materials and motifs include Japanese silks and luxurious loomed cottons in both classical and modern prints tailored in unique modern forms and volumes, and combine with expert Savile Row tailoring.
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