Published by admin on September 18, 2007
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This Autumn/Winter ‘07 season Evisu celebrates where East meets West showcasing classic Japanese looks with an American rock ‘n roll attitude. The women’s collection includes Janis Joplin inspired feather jackets and leather cigarette jeans followed by a chrysanthemum knitted jacquard kimono dress. The men’s collection followed suit with an indigo dyed karate jacket over a skinny silk tie and bespoke tailored trousers. Throughout all of the collection is the vintage inspired Evisu selvedge denim featured in dungarees, jackets, and jeans.
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In our Fall 07 collection, Evisu found enlightening inspiration in the ancient Daruma dolls of Takasaki’s Shorinzan Daruma Temple.
Daruma’s are round, hollow Japanese wish dolls in the shape of an egg. They are a symbolic representation of Bodhidharma, a Buddhist monk and founder of the art of Zen. According to legend, Bodhidharma lost his limbs while attaining this pure Zen state, therefore the doll is lacking limbs as well.
The dolls are most commonly red but can also be found in yellow, green and white. Their painted faces feature a mustache and beard, skillfully brushed to resemble Bodhidharma. Using black ink or paint, one fills in a single, circular eye while thinking of a wish, and, should the wish become realized, the second eye can be happily filled in.
Because of their low center of gravity, the Daruma doll returns to its upright position after being tilted on its side. As such, the doll has become a symbol for optimism, persistence and strong determination. The dolls can be found throughout our Heritage line ranging from direct appearances on sweatshirts to stylized versions on our children’s clothing.
Look out for the Darumas in across the Men’s and Women’s Heritage lines.




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Published by admin on February 4, 2007
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The lovely Erika from TSD made this video of Evisu at the tends for New York fashion week as seen from the second row and backstage. It is a fun little video that captures some of the excitement of fashion week.
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Published by admin on February 2, 2007
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The Evisu Fall 2007 men’s and women’s wear collection will debut for the first time in New York City at Bryant Park’s Mercedes-Benz Fashion Week . The Collection will include ready-to-wear, couture and denim lines. For the fall, Evisu designers were inspired by twentieth century Japan, and the merging of the East and the West. Materials and motifs include Japanese silks and luxurious loomed cottons in both classical and modern prints tailored in unique modern forms and volumes, and combine with expert Savile Row tailoring.
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