Join us for a sneak peak backstage to see some of the last minute preparations, model antics, Yebisu beer deliveries, and some candid shots of the Evisu team.
Check out the Evisu SS09 runway photographs.
Tags: fashion show, milan, ss09
To commemorate Memorial Day and the UK Bank Holiday we are offering 15% discount off everything at the North American and European stores until the 26th of May. Simply use the coupon JSTMTLG on the 2nd page of the checkout (just above your credit card details). And don’t forget we offer FREE SHIPPING and also free returns.
The button above is featured on all the jeans of our Evisu Genes collection, and is inspired by laurel wreath buttons that were created in response to U.S. wartime restrictions requiring less metal to be used. The button features a simpler “doughnut” shape that was hollow and used less metal. To bolster the war effort the victory wreath was added which dates back to ancient Greece and was awarded to those who celebrated a triumphant victory. Every little bit helps.
Check out the jeans and tees at the North American online store or European online store, and don’t forget to use the coupon JSTMTLG for 15% off.
Tags: sale
Just a few years ago, Chris Brown was the 16-year-old boy next door, a teenager from the small town of Tappahannock, Virginia (population: 2,000), with a world of talent and big dreams. Today Chris Brown is one of the biggest selling artists selling millions of records worldwide and he has only just turned 19.
We were absolutely thrilled when Chris Brown and friends popped into our showroom yesterday to see a sneak peak of our upcoming collection. Everyone was a little star struck as he was kind enough to pose for photos with the Evisu staff and even signed a few shirts.
In the photo he is wearing the mochi daicock hoodie in midnight blue. It is 100% cotton 390 gram loop back jersey with a light rinse finish. We hope to see Chris again soon.
Tags: artist, celebrityEvisu is having a New York Sample Sale starting today until Wednesday.
121 Greene St, Level 2, in SOHO. Between Houston and Prince. Up to 75% off.
A man with a last name but a man that doesn’t need it. Say the name Kanye and automatically images of a man with style and eloquence pops in your head. Ever-known for his inventive fashion sense and good tase, Kanye upholds his roots but knows no shame when it comes to indulging in the finer threads life has to offer. So when Kanye stopped by the Evisu showroom, it was only a matter of minutes before we were talking about denim and Evisu’s latest collection. Classic, as always.
In the photo he is wearing our red puffer vest. Look for it online at our North American or International online stores.
Tags: artist, celebrity
After the auspicious first month with Chicken, the Dirty Dozen + 1 project jeans have been passed to Almondcrush in a New York City ceremony. The jeans saw some fierce action and experienced pole dancing, excessive drinking, thrills and spills, and some special tender moments.
Check out all the Dirty Dozen + 1 coverage on the Evisu blog.
Come with us for a backstage peak at the Evisu AW08 Milan Men’s show.
Check out our full coverage of the AW08 show online.
The praise of our Evisu’s AW08 Men’s collection shown recently in Milan has continued to be positive with rave reviews of our Heritage, Deluxe, Evisu Genes, and Mainline lines.
Have a look at the collection below.
And don’t forget to have a look at some of the other Evisu AW08 coverage and collection.
Tags: aw08, collection, deluxe, fashion show, heritage, mainline, milan, milan AW08The international fashion pack gathered in the magnificent Palazzo Visconti to see Evisu’s AW08 edgy and wearable collection, inspired by the theme ‘Fighting for Japan’. The collection is the most exciting and dramatic to date consisting of Evisu’ trademark collections; Deluxe, Heritage and Mainline each taking on their own interpretation of the theme.
Evisu Deluxe is inspired by the Wartime Prints by Mr. Kiyochika Kobayashi of 1894-95, as seen in a double breasted coat made by the official fabric that was used in the war in the late 1800’s. Along with suits, coats, ties and silk cotton shirts, Deluxe introduces the ‘Finest Jeans Ever Made’. Each pair is individually sewn from start to finish by one machinist using only a single-needle sewing machine and then personally signed on the label.
Heritage looks to its proud ancestry of the Samurai Warriors who ferociously defended Japan from its enemies. The jeans, t-shirts and sweaters took on true vintage letterman appliqués giving the Japanese theme a sporting twist.
Mainline was inspired by the theme of “One night in Tokyo” and is based on the underground and dark side of the city. Shirts and t-shirts are embroidered and printed with bullet holes, the Evisu smiley face and two faces godhead tee. These are combined with vintage jeans for the perfect Tokyo look.
Have a look at some of the other Evisu AW08 coverage and collection.
Tags: aw08, collection, deluxe, fashion show, heritage, mainline, milan, milan AW08