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Category Archive for ‘News’ at Evisu Blog

Archive for the 'News' Category

The Dirty Dozen


Around 2 years ago, 13 brave souls from the online community Supertalk undertook a special project. United by a single pair of our , they became to be known as The ‘Dirty Dozen (+1)’.It started in NYC with a crisp pair of our Lot 2000 No.1 Special’s, delivered straight from . Each participant in the project wore the for a month, adding unique character to the , and passed on the pair to the next person, at times spanning continents and time zones in between each wearer.

Blue in Green, a premier retailer of Japanese in the US, held a party at their storefront to commemorate the project. Among the partygoers was Pesu, an up-and-coming street artist/painter known for his live paintings recently transplanted from . The came plain-pocketed, and Pesu was enlisted to paint the pockets in Evisu tradition. The Kanji characters for the number 13 were painted on the left pocket to symbolize the 13 participants and impart them with luck, while our signature Kamome gull was placed on the right.By the end, the  were truly one-of-kind, a true labor of love created through the passion and dedication of 13 Maniacs.

Visit superfuture to see the journey- Dirty Dozen +1.
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Evisu Genes Spring 2009

The Million Dollar question: what do skulls, tigers, hula dancers, white dragons, maps, elk, and passenger ships have in common?Venture a guess?


If you speculated ‘things you think you see while your heavily intoxicated’……incorrect, but that was our first reaction too. If you guessed ‘traditional imagery stitched on the back of souvenir jackets’; you are correct and should seriously consider becoming a Jeopardy contestant.

This Spring, our Evisu Genes takes a trip to the warm, laid-back island of Okinawa. Okinawa is a small island located just off the coast of mainland , in the south west. It is a veritable tropical paradise with the best white sand beaches, along with some strong seasonal rains and a few typhoons.Okinawa was one of the first places occupied by the U.S. military. As a result, the culture on the island (while inherently Japanese) carries a distinct Western feel. For example, the bustling music scene incorporates traditional Okinawan instruments combined with American genres (rock, jazz, etc.).

After World War 2 ended, American soldiers brought their jackets to Japanese tailors and had them embroider images on them to commemorate their tour of duty. These designs had a distinct Japanese feel to them – incorporating iconic, traditional Japanese motifs (dragons, tigers, etc.) and drawn in a stylized manner. Now, original jackets are collector’s items – not only for what they symbolized but also for their vibrant colorways and gaudy fabrics (silk & satin).

Throughout our Spring 2009 we’ve used souvenir iconography. Everything from Japanese-inspired fonts to animal imagery are reinterpreted in a fresh, modern context. So make sure to check them out here and get an Evisu souvenir (or two) of your own!

One highlight of the new Spring is the Typhoon Wash Regular Fit jean. After carefully observing the garments of washed up surf bums, a few Youtube video’s on tropical storms, and 52 hours laying on the beach and getting waited on by men and women in sarongs: we cobbled together our “Typhoon Wash”. With its realistic wear pattern, plethora of minute tears and abrasion, repair stitching, and muddy green-cast: this model is a Maniacs’ dream. Apart from being generally great-looking, these mark the introduction of selvage to the Genes line. These pass the looks test with flying colors – literally. Echoing the Okinawa theme, we use an exclusive ‘Rainbow’ selvage line (aqua, yellow, and orange) to represent a tropical palette. Perfect to show off when you turn them up when wading into warm waters or just relaxing with a cold Kirin Ichiban at the park.

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Introducing Spring 2009 Heritage Denims

Every year, we call the latest iteration of our Deluxe “The Finest Ever Made”.  While we often make bold statements, we challenge you to find a better pair of . While other companies copy the details we brought back to the industry (like two tone stitching or the use of selvage): we never stop striving to make our the best.  Last year some of our featured leather rivet washers, natural indigo, silk & supima cotton blended , and bluff seams. 
 
The importance of craftsmanship within ’s culture is astonishing. The utmost quality is strived for and achieved through a painstaking attention to detail. We want our garments to ultimately reflect this ethos: so we work closely with our Japanese mills to realize our vision. 

This year, we’re releasing 5 new denims – each with their own unique set of characteristics and details. Staying true to traditional Japanese -dyeing methods and a sensibility, our Spring 09 will feature red-caste ; while our Fall 09 will feature primarily green-cast . Each classification of is indicated by a stamped number (No.1, No.2, etc.) on the leather patches; instead of mentioning our internal fabric codes like we did in the past; such as D85.

First up, we’ve relaunched our core No1Special and No2 denims. The Japanese selvage cloth is identical in both styles but while No2 has been preshrunk, No1Special is unsanforized, meaning that it will shrink down 2 inches in the waist after a wash – causing the fabric to become much tighter and forming a true ‘leg twist’. We’ve also reintroduced a Left-Hand Twill (No13Left) to commemorate the famous . Next, No3 is our classic D85 ‘Rising-Sun’ selvage renamed, which is woven from unbleached ‘mother cotton’ – giving it a brownish red shade in the weft and a deep blue-black tone in the semi-slub, rope dyed warp. In one case (No4), we’re using an open-yarn , instead of the ringspun yarn we use in all our other , which wears differently and has an interesting ‘spotty’ fading pattern, after a few months. Finally, in Autumn/Winter 2009 we’ll also be debuting an exotic, sulphur rope-dyed ringspun black selvage , No2Black. So many choices and only one pair of legs.

All our fabrics are custom-made to our exact specifications, so you won’t see them from another company. Thankfully our mills share our maniacal vision!
 
Since we want to educate aspiring ‘-heads’ and seasoned vets alike about our new designations, we’ve attached cloth information labels (removable of course) to our leather patches. We hope you enjoy the new as much as we do.

NO1 SPECIAL
No1Special is unsanforized japanese selvage woven in by Kaihara Corps Ltd. Unsanforized is the most authentic cloth, as used on the very earliest . It has a slightly hairy surface and the warp and weft yarns are quite loose. When it is first washed, the yarn fibers will contract, making the much tighter, and causing the garment to shrink. Another effect will be leg twist or skewing. Skewed legs are a sure sign of true . No1Special is cut in shrink-to-fit blocks (e.g. 0001stf), so you should buy your normal size for preshrunk and hot soak them before wearing. We recommend soaking them at one of the many hot springs about 100 km south of , but if that’s not possible, a warm bathtub soak and an overflowing cup of sake for yourself will suffice.

NO2
No2 is identical to No1Special, but sanforized. Woven in on half-width shuttle looms with signature pink selvage. No2 is a mid-to heavy-weight 13.7 oz and has a deep blue tone with a very slight red caste. The sanforization process was invented by Sanford Cluett in 1933 and involves passing the unfinished cloth through heated rubber rollers, causing the fibers to shrink and stretching the fabric into a stable state, which will not alter with washing. Sanforizing also prevents the from skewing (twisting).  Lastly, the singeing process takes off the hairy surface: before 1933, all was unsanforized (like our No1Special).

NO3
No3 is the original famous Evisu selvage , previously known as D85. No3 is woven from unbleached ‘mother cotton’, and the warp is rope dyed with indigo to an extremely deep blue, almost black tone. Rope dyeing is so-called because the cotton yarn is twisted into a ‘rope’ which is dipped into a vat of indigo before being brought up high to the roof of a dye-house, allowing the unstable indigo compounds to oxidise on the cotton, turning it from a murky brown-green color to the deep intense blue of fine selvage . No3 can be recognized by the unusual ‘rising’ sun red and white selvage. 

NO4
No4 is another brand-new specially developed for the Evisu Spring 2009 . The is woven from open-end yarn, with no slubs where the yarns are knotted together during weaving. Open-end yarn has a smoother, flatter surface than ring-spun . Like all Evisu , No4 is woven on half-width shuttle looms. Shuttle looms use a singe continuous weft yarn which passes backwards and forwards across the warp threads, making a clean woven selvage, unlike modern projectile looms, which shoot the weft yarns across the warp one by one. No4 is woven with a classic redline selvage.

NO13
No13Left is a close reproduction of the early used by from the 1910s onwards. It is a cloth, which is identifiable by the diagonal twill lines, which run from top-left to bottom-right.  Unlike normal right hand twill , which is the opposite, wears down even softer than its’ right hand equivalent. No13Left is green caste indigo, and has mismatched selvage: one side is plain white, and the other side has a single warp thread of indigo woven into it, staying true to the specifications of the original version. Lastly, cut from No13Left have the leather patch sewn on the left side of the waistband.

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Worn Denim - D330, D80, & D0010

True maniacs know that the character of Evisu is only revealed through extended, borderline “religious” wear. In fact, we recommend wearing a new pair daily for 6 months without washing. This allows the to mold to your body: thus setting characteristic wear marks on certain areas of the . The lap area (crease marks, aka “hige”), the back pockets, and the back of the knees (aka “honeycombs”) produce the most distinctive fades. Heavy wear in general, however, will produce natural fading throughout the due to abrasion – known by the Japanese term “Atari”. In the end, it’s all about crafting your own personal experience with your new pair. Wear ‘em and wash ‘em whenever and however you want. There are no rules.

Here we have examples of some of our that have been personally “customized” by their owners. Each started off in an exclusively state and each uses different . As time passed, the wearers put their own personal stamp on these – essentially making them almost a “visual diary” of their life. When possible, each worn was photographed with its virgin counterpart.

Our first features D330 . Japanese indigo (used for centuries in kimono, sashimono, obi, etc.) is traditionally green-cast, while the American indigo of early was mainly red-cast. Unlike most of our other Japanese , D330 is red-cast. Our world-renowned mill creates this fantastic fabric with smooth finishing and a pink selvage line. We created this fabric for those looking for traditional Western authenticity and fading.

Next, our second showcases our D80 . Composed of premium materials and made using decades-old technology, this all but guarantees that made using this demonstrate a fanatical attention to detail and quality standards. Physically, it possesses a soft, yet subtly strong hand that stands up to frequent washing. We released this with unsanforized fabric, which leaves the fabric slightly harrier and yields classic leg twist.

Lastly, our third & jacket features D0010 fabric. The used is just as unique – woven by artisan weavers in the Okayama prefecture in . While the warp is composed of long stable cotton to provide the toughness and long-wear necessary for the to last a lifetime, the weft is spun from the finest silk and extra-soft supima cotton. Next, the cotton is rope-dyed using real indigo and has a glossy black selvage line! Each individual pair isn’t made on a production line, but is instead hand-made (yes, you read that correctly) from start to finish by a single craftsperson. This gives each pair its own distinct “soul” even before they are even worn. Anyway, the results of our maniacal attention to detail speak for themselves.

If only pictures could talk, huh? Hopefully these gorgeous images (aptly dubbed “ porn” by some in the know) will inspire you to grab your own pair of Evisu’s and give them a life of their own. If you already have an amazing pair and would like us to feature it on our blog, please contact us.

Thanks to Craig, Joe, and William for lending us their soiled . For 2009, the Year of the OX, we will be releasing five new fabrics. Like all true artisans, our obsessive designers and world-class mills are only improving as time ticks. We will keep you posted.

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Cult of Denim by Stuart Semple

C.R.E.A.M

The way we walk - the way we sit. No two pairs of wear in the same, they become an animalistic fingerprint. Are they worn at the knees or worn in the seat? Our indigo skin shows our scars”. – Stuart Semple

For the past month, Stuart Semple has displayed his “Cult of Project” at the world-renowned department store Selfridges (London). Evisu and a few other leading brands provided the pop artist with bolts of in lieu of a canvas, our naturally being . Aside from the paintings, the project includes prints, hand painted , and an installation with 20% of the proceeds going to the UK Charity Refuge.

About , our founder Yamane-san said, “Not Renaissance, but eternal. Putting on a shirt, a jacket, or a pair of you don’t need solemn words. Nobody rediscovers it, it’s been there all the time, the real style will never grow old”. Semple has a similar philosophy saying, “I’m interested in how this second skin protects and broadcasts. How it reflects our identity and cultural tastes. Whether flared, distressed or just perfectly fitting, they can tell us so much about the body within them and ultimately the mind of their owner. I’m fascinated by the way this interacts with our outer environment, the way our bodies move and what they come in contact with changes these garments to be unique in their wears and tears, blemishes and stretches”. Our are about creating a garment that reflects you. Both Semple and Yamane-san understand that aren’t just about woven fabric, copper rivets, cotton stitching, and indigo: are the perfect garment to wear everyday, reflect your individuality, and serve as a “record” of your daily life. Semple explains that the Cult of represents the brands that “understand our inner needs, in them we trust the transition from inner identity to outer communication. If idolatry is the worship of any cult idea or image other than God…”.

It’s apparent that Stuart and Evisu share common views of ’s transformative quality saying, that it represents “an infinite palette of choice, a way to present our ideology to the world, surface identity being shaped by environment and body”. almost serves as a blank canvas for us to express ourselves – making denimheads everywhere “artists” in their own right with their bodies serving as the medium.

Stuart’s Evisu painting is titled C.R.E.A.M. (Cash Rules Everything Around Me), which is well-suited for a brand named after one of the Seven Japanese Gods of good fortune. Semple’s references are as varied as the mixed media used to create the painting including acrylic, paint marker, charcoal, household gloss and glitter. His imagery spans a timeline of , which suits our brand’s reproduction roots. The painting includes fighter planes, a linear Hokusai-inspired landscape of docked Japanese fishing boats, a bamboo baton wielding femme fatale, along with our iconic motifs such as Kamome gulls, a traditional Ebisu statue, and our Godhead patch. His eye for color combined with imaginative composition serves to create a dynamic piece that embodies the Evisu ethos - although it’s clearly missing an empty sake bottle or two.

Lastly, we would like to thank Emily Mann, Stuart Semple, and Selfridges.

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AW08 Online Now at Evisu.com

Our Autumn/Winter 08 collection is online now at Evisu.com.

This season’s looks to it’s proud ancestry of the Samurai Warriors. The Samurai were “samurau” or servants to their lord the Emporor and ferociously defended from its enemies both foreign and home-grown. The Samurai reign lasted from their foundation in the Taika Period (646) under the Emperor Tenji until the last days of the Samurai in the Show Period (1949).

evisu heritage samurai

An important icon of the Samurai was the Sashimono, a banner mounted on the back of the warrior’s armour to display his allegiance. The Sashimono appears as an Evisu flag or Red Tab on the backs of fearsome Samurai warriors and also as a banner showing Evisu’s conquest of ; our home town. Also appearing in this season’s is the Kabuto or Samurai helmet. This is very important as protection, but it must also be extremely terrifying to scare off all those who dare to oppose the Mighty Samurai.

While We were finding out about the Samurai, we noticed that actually their armor and way of life are not so different from the uniform and spirit of one of our favorite sports - American Football! Japanese collectors love to find football jerseys and banners, so we mixed the two together to make the Evisu Samurai’s American Football team. We were thinking also about our founder, Mr Yamane’s, favorite baseball team, the Hanshin Tigers, who used to be the home town toeam of our our town, . So we go the idea of Marvelous True letterman appliques to put on our , sweaters and T-shirts, as well as some very old-style graphics and techniques.

The can be purchased from the North American and International Online Stores.

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Sneak Peak - Evisu’s Tribute To Lee - Lazy S Slim Jeans

After a lot of research, Evisu pays to with the Evisu Lazy S Slim . The HD Mercantile Co was founded in Salina, Kanasas, USA in 1889.

evisu lee jeans pockets

The is Evisu No. 13 LEFT which is the true new woven on shuttle looms in by Kaiahara. is named like this for the opposite weave (top left to bottom right) direction of the diagonal lines on the instead of the normal right hand style. This will also wear down even softer than its right hand equivalent. No. 13 LEFT is green caste indigo, and has mismatched ; one side is plain white and the other side has a single warp thread of indigo woven into it, following the version. cut from No. 13 LEFT have the leather patch sewn on the left side of the waistband.

Right hand twill is the early Levi’s design, but our other favorite Liss liked to use for its soft feel and comfortable wearing. were cut from slightly wider than Levi’s, so the leg often shows only one line, and one side of the overlocking.

The fit is the 0005 Slim fit and the silhouette is inspired from 1960’s cowboy . It is similar to 0001, but with a slimmer leg and thigh. Unlike 0001, the 0005 is cut straight over the hips and waist with a higher rise, originally allowing great freedom in the saddle. The snug fit across the seat and hips makes this cut particularly flattering.

Also look out for the celebrated LAZY S pocket writing, which looks a bit like horns of a bull, not a Levi’s eagle or a friendly Evisu seagull. Other inspired details you will find are the Evisu label on the inside waistband that pays to the 1930’s “House” label, showing the factory roof symbolising the fact that overalls were union made. The Evisu woven label directly references this.

No. 13 LEFT is 14 oz regular and the sanforized will shrink about 3-5% after washing. The Evisu Lazy S Slim will be available for purchase from January 2009.

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Introducing EVISUISSE, Swiss Made Timepieces by EVISU

digi-man_7007-44.jpgWith an eye towards authenticity, quality and , the EVISUISSE range, handcrafted in Bienne Switzerland, combines the very best of Swiss making artistry and precision with the unique style, and irreverence that is EVISU.

Translating the unique ethos, flair and culture of EVISU, arguably the world’s most exclusive brand, into a timepiece was no mean feat. But in doing, so a of high quality, exquisitely detailed Swiss Made timepieces has been created bridging the worlds of luxury fashion with luxury Swiss manufacturing.

Logos, and motifs inspired by traditional and modern prevail in interesting combinations – and positions on the in a re-think of making design principles.

The range draws inspirations from diver and military styles re-drawn for a look that is in tune with Evisu’s pedigree in luxury streetwear. Classic silhouettes are infused with design logo details and Japanese motifs from the home of the Evisu brand.

Much of the subtle detailing escapes the wearers first glimpse, but an incredible amount of attention has been placed on creating not only a highly unique hand crafted piece of timekeeping but in that a testament to the and style of Evisu.

Swiss Automatic movements, more exclusive then ever before in the industry are used in various models, custom modified for the EVISUISSE Automatic sub with exhibition backs allowing a glimpse into the engineering marvel of the Self-winding automatic mechanism, with 18 jewels, beating at 21,600 times an hour.

EVISUISSE Timepiece are exclusively available at Selfridges Wonder Room of Exclusive Swiss brands, Evisu Retail Stores, and the Evisu International Online Store.

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Evisu’s SS09 Milan Spring Summer Video

Evisu continues to develop “The Finest Ever Made!” (The unique Evisu Deluxe technique where every pair is entirely sewn by a single operator who signs the each completed pair). This season, to fit the seasonal theme, the have been hand washed in the sea and naturally sun-dried on the nearby rocks. This means the dries hard and improves the definition of the “whiskering” and “honeycombs” that appear with wear. Avid Japanese collectors swear by this washing technique.

Evisu’s fully-fashioned knitwear for Spring 2009 was crafted from a mix of pure silk and bamboo. The yarn has the luxurious lustre of silk paired with the light weight bamboo fibers. The shapes were inspired by traditional Japanese nautical knits, and are decorated with passages of Japanese taken from the story of the Kanrin Maru,

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Evisu’s SS09 Spring Summer Collection

The Evisu Deluxe Spring 2009 follows the story of the first voyage of a Japanese sailing ship to America. The ship, Kanrin Maru, was built by the Dutch and sailed from the bay of Yedo (Tokyo) to San Francisco under the instruction of Lieutenant John Mercer Brooke of the United States Navy in the winter of 1860. The Evisu Deluxe draws from the historical references of the time and combines the best of Japanese and American tailoring for Spring 2009.

Evisu Deluxe tailoring is inspired by Japanese naval details, such as the shaped patch pockets, a high-buttoning reefer jacket, sailor collars, and wide-legged cuffed trousers. We’ve exclusively used fabrics woven in by Takisada Mills (Est Nagoya 1864, four years after Kanrin Maru’s maiden voyage), including a soft herringbone fabric woven from cotton and bamboo. As usual all canvasses are fully handstitched under the collars and all buttons and linings are hand stitched.

Our Evisu is inspired by Tairyouki (big fish flags). These are brightly coloured flags that Japanese fishermen fly from their boats when they have a good catch, to show the families on the shore that they’ll have a good dinner. Each village will have their own flags, decorated with different fish and sea creatures, waves, rising suns, and celebratory kanji. Ebisu, the budhist god from whom we derived our name , is usually depicted with a fishing rod and fish, so he is sometimes also shown on Tairyouki. This season Evisu is also inspired by a deeply researched to another great brand- . The HD Mercantile Co was founded in Salina, Kansas, USA in 1889. Our maniac followers and others amongst you who don’t get out much will spot a lot of subtle references and details.

In Spring 2009, Evisu uses four newly developed selvage denims, including No13 LEFT, a Japanese woven close reproduction of the early used by from the 1910s onwards. cut from to13LEFT have the leather patch sewn on the left side of the waistband. The focus is on fit, fabric, production and detailing.

Also check out the Evisu SS09 backstage photos.

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