Archive for the 'Jeans' Category

New Women’s Collection - Evisu Goes Hollywood

Evisu Goes Hollywood is a new women’s line that is 100% made in California designed personally by the famed guru Mr. Adriano Goldschmied to celebrate Evisu returning to its American vintage roots.

Check out all the Evisu Goes Hollywood collection for sale North America at www.evisu.com now.

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Dirty Dozen +1 - The Journey Continues

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After the auspicious first month with Chicken, the Dirty Dozen + 1 project have been passed to Almondcrush in a New York City ceremony. The saw some fierce action and experienced pole dancing, excessive drinking, thrills and spills, and some special tender moments.

Check out all the Dirty Dozen + 1 coverage on the Evisu blog.

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Evisu’s Nod to Wrangler - After 8 months

evisu wrangler after 6 months
It’s been 8 months and we’ve been wearing Evisu’s wrangler-inspired jeans pretty much every day since, without a single wash. The Japanese Green Caste with weave has worn in beautifully, creating a rich with weathered fading.

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EVISU AW08 Milan Mens Show - Behind the Scenes

milan behind the scenes
Come with us for a backstage peak at the Evisu Men’s show.
Check out our full coverage of the AW08 show online.

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Evisu’s AW08 Milan Mens Show Video

The international fashion pack gathered in the magnificent Palazzo Visconti to see Evisu’s AW08 edgy and wearable , inspired by the theme ‘Fighting for Japan’. The is the most exciting and dramatic to date consisting of Evisu’ trademark collections; , and each taking on their own interpretation of the theme.

Evisu is inspired by the Wartime Prints by Mr. Kiyochika of 1894-95, as seen in a double breasted coat made by the official fabric that was used in the war in the late 1800’s. Along with suits, coats, ties and silk cotton shirts, introduces the ‘Finest Ever Made’. Each pair is individually sewn from start to finish by one machinist using only a single-needle sewing machine and then personally signed on the label.

looks to its proud ancestry of the Samurai Warriors who ferociously defended Japan from its enemies. The , t-shirts and sweaters took on true vintage letterman appliqués giving the Japanese theme a sporting twist.

was inspired by the theme of “One night in Tokyo” and is based on the underground and dark side of the city. Shirts and t-shirts are embroidered and printed with bullet holes, the Evisu smiley face and two faces godhead tee. These are combined with vintage for the perfect Tokyo look.

Have a look at some of the other Evisu AW08 coverage and collection.

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DIRTY DOZEN + 1 - First Month

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Have you ever wondered what a month is like in the life of a maniac? Chicken (pictured above) was the first member of the Dirty Dozen + 1 project which sees 13 people consecutively wearing the same pair of everyday for one month each before passing it to the next member. The are already well travelled and have made it to ball games, amusement parks, to the seaside, and central park in a just a few weeks. maniacs know that the only way to is to it often and never wash it so that the develops natural and incredibly unique features like a , whiskers, and honeycombs. When the Dirty Dozen + 1 are finished in late 2008 they would have had 13 continuous months of everyday !

After being with Chicken in New York for a month, the were handed to Almondcrush in New Jersey who continues to carry the torch on this odyssey. Eventually the DD+1 will make their way around to world to far off locales such as Germany, England, Singapore, and even to the home in Japan.

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Hot Soaking Evisu Jeans

For the Dirty Dozen + 1 project, Chicken started off by hot soaking his Evisu before the first .

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Hand Painting Evisu Jeans in Osaka Japan

The are being painted by “Mr Evisu No1 Paint Writer!” in the Evisu store in , Japan. Mr teaches the other shop staff to paint and is considered Yamane’s most trusted painter and Evisu maniac. The that are being painted are prototypes for SS08 and were painted as a special souvenir. The purple colour paint is “ Purple” which they only paint in shops (Tokyo has navy blue, and other stores have unique colors), and the characters on the right pocket say . The video is better than watching paint dry!

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Dirty Dozen + 1 Jeans

Hand painting Evisu jeans

The Dirty Dozen + 1 is a project conceived by Cheep and the members of the online community Supertalk in conjunction with New York’s best store Blue in Green. Thirteen people over thirteen months will a special single pair of customized Evisu hand painted by the Japanese Pesu at Blue In Green New York. The start with Chicken who also designed the , and will then slowly travel around the world before ending back in NYC after thirteen months.

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Evisu Lot 2001 No. 2 Tokyo Gull

&uotThese Evisu Lot 2001 No. 2 are from our friend Deus in Sweden. Worn from a raw state, the indigo has faded and threads have broken to capture the imprint of their wearer. The charm of raw denim lies in its potential: the fabric fading and twisting to a unique and unpredictable state. As time goes on, a pair of raw will continue to transform and fade, telling an original story molded by the essence of its wearer. What follows is Deus’s account of what he and his have been through.

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I got the back in 2005 in the middle of June. They were sent to me from a good friend in Asia, and I started wearing them every day. I did not soak or wash them for about nine months. After a while the got really dirty and smelly as I wore them both at work and at home. So I gave them a cold soak inside out, with a small amount of soap. I did not want to ruin the nice dirty looking color that I really love.

I continued to wear them for about six months after the first soak before I gave them the next one. Over this period, the were a bit repaired, as they started to get small holes from hard wear in certain areas. I patched them up and soaked them, this time in hot water with the on me but only with normal soap, no washing powder. I tried to shrink them back a bit in size, as they had stretched a lot from the hard wearing at work, and they did shrink a bit.

In the winter of 2007 I wore the on a three-month travel to Thailand, where they got really hard wear from the sand, dirt and traveling lifestyle. While I was there, the started to get two really brittle areas on the lap, close to crotch area. They got repaired in the crotch at my friend’s denim store, and i patched up the lap when i got back home to Stockholm.

I gave them the last soak in April 2007 in hot water with a small amount of soap.
I had so many new that i wanted to start wearing, so these lovely got a bit of a retirement. They deserved it.

I now only use them at special occasions, or at home. Though that is only because I want to start wearing-in my new . They could, however, live for a couple more years of wearing.

They have been a good friend and treated like a family member, and I would never sell or part with them.

- Deus

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