Around 2 years ago, 13 brave souls from the online community Supertalk undertook a special project. United by a single pair of our
denim, they became to be known as The ‘Dirty Dozen (+1)’.It started in NYC with a crisp pair of our Lot 2000 No.1 Special’s, delivered straight from
Japan. Each participant in the project wore the
jeans for a month, adding unique character to the
jeans, and passed on the pair to the next person, at times spanning continents and time zones in between each wearer.
Blue in Green, a premier retailer of Japanese
denim in the US, held a party at their storefront to commemorate the project. Among the partygoers was
Pesu, an up-and-coming street artist/painter known for his live paintings recently transplanted from
Japan. The
jeans came plain-pocketed, and Pesu was enlisted to paint the pockets in Evisu tradition. The Kanji characters for the number 13 were painted on the left pocket to symbolize the 13 participants and impart them with luck, while our signature Kamome gull was placed on the right.By the end, the
jeans were truly one-of-kind, a true labor of love created through the passion and dedication of 13
Denim Maniacs.
Visit
superfuture to see the journey-
Dirty Dozen +1.
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salaam(yes, that salaam)
let me be the first to comment, this project is the best thing evisu has done in a long time…beautiful denim, beautiful experience.
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cheep
hopefully now we can get the jeans that evisu has been promising us since this past spring!
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zoneblock
an absolutely awesome project. the jeans turned out great!