Evisu Blog

Thoughts on jeans, denim, Japan, and everything Evisu

Archive for May, 2008

AW08 Online Now at Evisu.com

Published by admin on August 19, 2008 in News and Online Store. 0 Comments

Our Autumn/Winter 08 collection is online now at Evisu.com.

This season’s looks to it’s proud ancestry of the Samurai Warriors. The Samurai were “samurau” or servants to their lord the Emporor and ferociously defended from its enemies both foreign and home-grown. The Samurai reign lasted from their foundation in the Taika Period (646) under the Emperor Tenji until the last days of the Samurai in the Show Period (1949).

evisu heritage samurai

An important icon of the Samurai was the Sashimono, a banner mounted on the back of the warrior’s armour to display his allegiance. The Sashimono appears as an Evisu flag or Red Tab on the backs of fearsome Samurai warriors and also as a banner showing Evisu’s conquest of ; our home town. Also appearing in this season’s is the Kabuto or Samurai helmet. This is very important as protection, but it must also be extremely terrifying to scare off all those who dare to oppose the Mighty Samurai.

While We were finding out about the Samurai, we noticed that actually their armor and way of life are not so different from the uniform and spirit of one of our favorite sports - American Football! Japanese collectors love to find football jerseys and banners, so we mixed the two together to make the Evisu Samurai’s American Football team. We were thinking also about our founder, Mr Yamane’s, favorite baseball team, the Hanshin Tigers, who used to be the home town toeam of our our town, . So we go the idea of Marvelous True letterman appliques to put on our , sweaters and T-shirts, as well as some very old-style graphics and techniques.

The can be purchased from the North American and International Online Stores.

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Sneak Peak - Evisu’s Tribute To Lee - Lazy S Slim Jeans

Published by admin on August 14, 2008 in Jeans, News and denim. 5 Comments

After a lot of research, Evisu pays to with the Evisu Lazy S Slim . The HD Mercantile Co was founded in Salina, Kanasas, USA in 1889.

evisu lee jeans pockets

The denim is Evisu No. 13 LEFT which is the true new denim woven on shuttle looms in by Kaiahara. denim is named like this for the opposite weave (top left to bottom right) direction of the diagonal lines on the denim instead of the normal right hand style. This denim will also wear down even softer than its right hand equivalent. No. 13 LEFT is green caste indigo, and has mismatched ; one side is plain white and the other side has a single warp thread of indigo woven into it, following the version. cut from No. 13 LEFT denim have the leather patch sewn on the left side of the waistband.

Right hand twill is the early Levi’s design, but our other favorite Liss liked to use for its soft feel and comfortable wearing. were cut from slightly wider denim than Levi’s, so the leg often shows only one line, and one side of the overlocking.

The fit is the 0005 Slim fit and the silhouette is inspired from 1960’s cowboy . It is similar to 0001, but with a slimmer leg and thigh. Unlike 0001, the 0005 is cut straight over the hips and waist with a higher rise, originally allowing great freedom in the saddle. The snug fit across the seat and hips makes this cut particularly flattering.

Also look out for the celebrated LAZY S pocket writing, which looks a bit like horns of a bull, not a Levi’s eagle or a friendly Evisu seagull. Other inspired details you will find are the Evisu label on the inside waistband that pays to the 1930’s “House” label, showing the factory roof symbolising the fact that overalls were union made. The Evisu woven label directly references this.

No. 13 LEFT is 14 oz regular and the sanforized denim will shrink about 3-5% after washing. The Evisu Lazy S Slim will be available for purchase from January 2009.

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Introducing EVISUISSE, Swiss Made Timepieces by EVISU

Published by admin on August 7, 2008 in News and Online Store. 1 Comment

digi-man_7007-44.jpgWith an eye towards authenticity, quality and , the EVISUISSE range, handcrafted in Bienne Switzerland, combines the very best of Swiss making artistry and precision with the unique style, and irreverence that is EVISU.

Translating the unique ethos, flair and culture of EVISU, arguably the world’s most exclusive denim brand, into a timepiece was no mean feat. But in doing, so a of high quality, exquisitely detailed Swiss Made timepieces has been created bridging the worlds of luxury fashion with luxury Swiss manufacturing.

Logos, and motifs inspired by traditional and modern prevail in interesting combinations – and positions on the in a re-think of making design principles.

The range draws inspirations from diver and military styles re-drawn for a look that is in tune with Evisu’s pedigree in luxury streetwear. Classic silhouettes are infused with design logo details and Japanese motifs from the home of the Evisu brand.

Much of the subtle detailing escapes the wearers first glimpse, but an incredible amount of attention has been placed on creating not only a highly unique hand crafted piece of timekeeping but in that a testament to the and style of Evisu.

Swiss Automatic movements, more exclusive then ever before in the industry are used in various models, custom modified for the EVISUISSE Automatic sub with exhibition backs allowing a glimpse into the engineering marvel of the Self-winding automatic mechanism, with 18 jewels, beating at 21,600 times an hour.

EVISUISSE Timepiece are exclusively available at Selfridges Wonder Room of Exclusive Swiss brands, Evisu Retail Stores, and the Evisu International Online Store.

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