Archive for May, 2008

Evisu’s SS09 Milan Spring Summer Video

Evisu denim continues to develop “The Finest Ever Made!” (The unique Evisu Deluxe technique where every pair is entirely sewn by a single operator who signs the each completed pair). This season, to fit the seasonal theme, the have been hand washed in the sea and naturally sun-dried on the nearby rocks. This means the denim dries hard and improves the definition of the “whiskering” and “honeycombs” that appear with wear. Avid Japanese denim collectors swear by this washing technique.

Evisu’s fully-fashioned knitwear for Spring 2009 was crafted from a mix of pure silk and bamboo. The yarn has the luxurious lustre of silk paired with the light weight bamboo fibers. The shapes were inspired by traditional Japanese nautical knits, and are decorated with passages of Japanese taken from the story of the Kanrin Maru,

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Evisu’s SS09 Spring Summer Collection

The Evisu Deluxe Spring 2009 follows the story of the first voyage of a Japanese sailing ship to America. The ship, Kanrin Maru, was built by the Dutch and sailed from the bay of Yedo (Tokyo) to San Francisco under the instruction of Lieutenant John Mercer Brooke of the United States Navy in the winter of 1860. The Evisu Deluxe draws from the historical references of the time and combines the best of Japanese and American tailoring for Spring 2009.

Evisu Deluxe tailoring is inspired by Japanese naval details, such as the shaped patch pockets, a high-buttoning reefer jacket, sailor collars, and wide-legged cuffed trousers. We’ve exclusively used fabrics woven in by Takisada Mills (Est Nagoya 1864, four years after Kanrin Maru’s maiden voyage), including a soft herringbone fabric woven from cotton and bamboo. As usual all canvasses are fully handstitched under the collars and all buttons and linings are hand stitched.

Our Evisu is inspired by Tairyouki (big fish flags). These are brightly coloured flags that Japanese fishermen fly from their boats when they have a good catch, to show the families on the shore that they’ll have a good dinner. Each village will have their own flags, decorated with different fish and sea creatures, waves, rising suns, and celebratory kanji. Ebisu, the budhist god from whom we derived our name , is usually depicted with a fishing rod and fish, so he is sometimes also shown on Tairyouki. This season Evisu is also inspired by a deeply researched to another great brand- . The HD Mercantile Co was founded in Salina, Kansas, USA in 1889. Our denim maniac followers and others amongst you who don’t get out much will spot a lot of subtle references and details.

In Spring 2009, Evisu uses four newly developed selvage denims, including No13 LEFT, a Japanese woven close reproduction of the early denim used by from the 1910s onwards. cut from to13LEFT denim have the leather patch sewn on the left side of the waistband. The focus is on fit, fabric, production and detailing.

Also check out the Evisu SS09 backstage photos.

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Backstage at Evisu’s Milan SS09 Show

Join us for a sneak peak backstage to see some of the last minute preparations, model antics, Yebisu beer deliveries, and some candid shots of the Evisu team.

Check out the Evisu SS09 runway photographs.

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