It’s been 8 months and we’ve been wearing Evisu’s wrangler-inspired jeans pretty much every day since, without a single wash. The Japanese selvedge Green Caste denim with broken twill weave has worn in beautifully, creating a rich patina with weathered fading.
Come with us for a backstage peak at the Evisu AW08 Milan Men’s show.
Check out our full coverage of the AW08 show online.
The praise of our Evisu’s AW08 Men’s collection shown recently in Milan has continued to be positive with rave reviews of our Heritage, Deluxe, Evisu Genes, and Mainline lines.
Have a look at the collection below.
And don’t forget to have a look at some of the other Evisu AW08 coverage and collection.
Tags: aw08, collection, deluxe, fashion show, heritage, mainline, milan, milan AW08The international fashion pack gathered in the magnificent Palazzo Visconti to see Evisu’s AW08 edgy and wearable collection, inspired by the theme ‘Fighting for Japan’. The collection is the most exciting and dramatic to date consisting of Evisu’ trademark collections; Deluxe, Heritage and Mainline each taking on their own interpretation of the theme.
Evisu Deluxe is inspired by the Wartime Prints by Mr. Kiyochika Kobayashi of 1894-95, as seen in a double breasted coat made by the official fabric that was used in the war in the late 1800’s. Along with suits, coats, ties and silk cotton shirts, Deluxe introduces the ‘Finest Jeans Ever Made’. Each pair is individually sewn from start to finish by one machinist using only a single-needle sewing machine and then personally signed on the label.
Heritage looks to its proud ancestry of the Samurai Warriors who ferociously defended Japan from its enemies. The jeans, t-shirts and sweaters took on true vintage letterman appliqués giving the Japanese theme a sporting twist.
Mainline was inspired by the theme of “One night in Tokyo” and is based on the underground and dark side of the city. Shirts and t-shirts are embroidered and printed with bullet holes, the Evisu smiley face and two faces godhead tee. These are combined with vintage jeans for the perfect Tokyo look.
Have a look at some of the other Evisu AW08 coverage and collection.
Tags: aw08, collection, deluxe, fashion show, heritage, mainline, milan, milan AW08
We love eating ramen noodles almost as much as we love our selvedge denim. Japan is home to the type of obsessive people like our founder Hidehiko Yamane that love the details and want to fill their life with as much of the minutia as possible. Along with denim, Yamane also adores golf, drinking and women, and so when we found a project that catalog’s Japanese girls eating noodles we knew it would be the type of thing Yamane loves to obsess over.
The images are courtesy of the very interesting project Japanese Noodle. If this is your type of thing, you can buy a DVD of pretty girls doing nothing but eating noodles. We think this is almost as good as vintage selvedge!
Tags: girls, Japan, noodlesThe Japanese New Year is a very different experience when compared to the rest of the world. Instead of drunken debauchery, fireworks, champagne, and revelry, the Japanese spend this time quietly with their family eating special new years food with soba buckwheat noodles and a sticky rice cake called mochi. There is also special new years shows on TV which has traditionally focused around the Red and White song festival that battles the year’s most popular singers against each other, but more recently televised fighting has become popular with a mix of boxing, martial arts, kick-boxing, and wrestling featuring professional fighters (sometimes matched against sumo wrestlers!!), as well as public figures in the spotlight.
At Evisu, we like to spend time with our family in front of the TV flicking between the surreal acts of violence and cheesy Japanese pop stars while eating soba noodles and drinking beer and sake. At midnight we sometimes head down to the local temple which is packed with people praying and bringing in the new year. At this time of the years temples have lots of food and carnival like booths near the entrance which add a fun and festive atmosphere.
We also like to send New Years cards. 2008 is the year of the mouse or rat, and so all the cards this year feature a little rodent. The cards usually have a message like Shinnen Akemashite Omedetou-gozaimasu, which literally means “Happiness to you on the dawn of a new year“. Here are few of the cards we really loved this year from the SADA 104 Japanese greeting postcard exhibition
From everyone at Evisu we wish you a Happy New Year! Akemashite Omedetou!
Tags: Japan, new year