Published on December 13, 2007
in News.
Have you been naughty or nice this year? The little elves at Evisu have been busy in the Japanese North Pole (Hokkaido) making authentic vintage selvedge jeans for all the boys and girls for Christmas. Leave out some Japanese Sake, and if you have been nice Yamane in a Santa denim suit might climb down your chimney and give you a little indigo present.
For those that have been naughty, Santa Yamane might not visit you, but you could always come to our London Savile Row store and enjoy the christmas window.
Tags:
christmas,
london,
savile row,
shop
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Published on December 5, 2007
in Jeans and News.
Have you ever wondered what a month is like in the life of a denim maniac? Chicken (pictured above) was the first member of the Dirty Dozen + 1 project which sees 13 people consecutively wearing the same pair of jeans everyday for one month each before passing it to the next member. The jeans are already well travelled and have made it to ball games, amusement parks, to the seaside, and central park in a just a few weeks. Denim maniacs know that the only way to wear raw selvedge denim is to wear it often and never wash it so that the denim develops natural wear and incredibly unique features like a patina, whiskers, and honeycombs. When the Dirty Dozen + 1 jeans are finished in late 2008 they would have had 13 continuous months of everyday wear!
After being with Chicken in New York for a month, the jeans were handed to Almondcrush in New Jersey who continues to carry the torch on this denim odyssey. Eventually the DD+1 jeans will make their way around to world to far off locales such as Germany, England, Singapore, and even to the jeans home in Japan.
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ddplus1
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Published on December 5, 2007
in Jeans.
For the Dirty Dozen + 1 project, Chicken started off by hot soaking his Evisu jeans before the first wear.
Tags:
bath,
ddplus1,
denim,
hotsoak,
Jeans
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Published on December 3, 2007
in Japan.
Japan is the home of Evisu, and we would love to share a few pics that remind us of the vivid energy that Tokyo and Osaka possess. We love escaping the crowds and stumbling down alleys and finding tiny little okonomiyaki places and getting to know the chef who pours himself a drink every time he pours you one. We remember many times stumbling out past all the kids waiting for the first train and jump in a taxi on the way home. These photos are taken by our friend Thomas Lottermoser and give a feel for the vibrancy and grittiness of Japan. We can’t stop looking at them.
Tags:
art,
Japan,
osaka,
photography,
tokyo
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