Friday September 14th 2007 at Don Hills
BOOGIE
Music by Super Family
(Jamal Ali and Saheer Umar)
Come celebrate the birthday of Saheer and get down with us every 2nd Friday of the month for dancefloor mayhem and great music.
11:30PM-4AM
FREE ADMISSION with RSVP, $7 Without
RSVP to: boogie at evisu.com
21+
Don Hills is located at 511 Greenwich St at Spring St NYC
Tags: partyGordon from Blue in Green made a video of the hand painting of the DD+1 Jeans. The Evisu seagull pocket logo is on the painted on the right, and on the left there is the DD+1 patch and “13″ painted in Japanese.
Thanks Gordon!
Tags: artist, ddplus1, handpainting, Jeans, painting, seagull, video
The Dirty Dozen + 1 jeans is a project conceived by Cheep and the members of the online denim community Supertalk in conjunction with New York’s best denim store Blue in Green. Thirteen people over thirteen months will wear a special single pair of customized Evisu jeans hand painted by the Japanese artist Pesu at Blue In Green New York. The jeans start with Chicken who also designed the patch, and will then slowly travel around the world before ending back in NYC after thirteen months.
&uotThese Evisu Lot 2001 No. 2 jeans are from our friend Deus in Sweden. Worn from a raw state, the indigo has faded and threads have broken to capture the imprint of their wearer. The charm of raw denim lies in its potential: the fabric fading and twisting to a unique and unpredictable state. As time goes on, a pair of raw jeans will continue to transform and fade, telling an original story molded by the essence of its wearer. What follows is Deus’s account of what he and his jeans have been through.
I got the jeans back in 2005 in the middle of June. They were sent to me from a good friend in Asia, and I started wearing them every day. I did not soak or wash them for about nine months. After a while the jeans got really dirty and smelly as I wore them both at work and at home. So I gave them a cold soak inside out, with a small amount of soap. I did not want to ruin the nice dirty looking color that I really love.
I continued to wear them for about six months after the first soak before I gave them the next one. Over this period, the jeans were a bit repaired, as they started to get small holes from hard wear in certain areas. I patched them up and soaked them, this time in hot water with the jeans on me but only with normal soap, no washing powder. I tried to shrink them back a bit in size, as they had stretched a lot from the hard wearing at work, and they did shrink a bit.
In the winter of 2007 I wore the jeans on a three-month travel to Thailand, where they got really hard wear from the sand, dirt and traveling lifestyle. While I was there, the jeans started to get two really brittle areas on the lap, close to crotch area. They got repaired in the crotch at my friend’s denim store, and i patched up the lap when i got back home to Stockholm.
I gave them the last soak in April 2007 in hot water with a small amount of soap.
I had so many new jeans that i wanted to start wearing, so these lovely jeans got a bit of a retirement. They deserved it.I now only use them at special occasions, or at home. Though that is only because I want to start wearing-in my new jeans. They could, however, live for a couple more years of wearing.
They have been a good friend and treated like a family member, and I would never sell or part with them.
- Deus
Evisu European Edition (EEE) is our fashion led men’s and women’s collection that is made with 100% Italian denim and washes that compliments our vintage inspired Heritage line. EEE is distinguished through innovative and trend led styles, finishes and washes that are seasonally updated. One of our partners in EEE is Martilli; Italy’s most famous denim laundry.
Founded by Luigi Martelli over fifty years ago, this Italian workshop has steadily earned its reputation as home to some of the world’s finest denim distressing, constantly forging new ground with inventive washes, wear marks and patterns. Just as Evisu works to offer a variety of the most diverse textures, cuts, and designs, the Martelli Group has been devoted for more than half a century to pioneering new washing techniques and technology. Since each pair is subject to an individual and intensive creation process—a gamut of washing, drying, dying, baking, and more—no two pairs turn out quite alike.
Below are a few shots of some EEE in progress on-site at Martelli’s workshop. The photographs are courtesy of Alesandro Zuek, a close friend of the Evisu family. Enjoy!
