Archive for January, 2008

Evisu’s Nod to Wrangler

Next season, Evisu gives a nod to ’s celebrated role in history with our 60s -inspired .

evisu wrangler jeans new

These rugged feature Japanese , Green Caste , a weave, and a 60s style slimfit, inspired by the classic cut.

famously invented the weave in 1964. Designed to combat the troublesome twisting of that occurred in regular twill , created a technique to balance the tension in the yarns. Rather than running to the right or left, as does the weave of regular twill, is weaved in alternating directions, resulting in a random zig-zag pattern. The distinctive pattern can be seen on the reverse side of , identifying this unique weave. Because of Evisu designers’ love of , they have the luxury of exploring each style’s potential by wearing-in the months before it appears in stores. The that develops from without wash is a personalized expression of one’s daily activities, adventures and attitude. Here is a gallery of some of the that have been worn for a few months. As expected, the haven’t been washed and have developed the desired look of fading and .


Click to see large images.

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Heritage Jeans

Evisu has spent the last two decades developing their yarns to be as authentic as today’s can be.

All Evisu are made of , meaning they are crafted from antique, 29-inch shuttle looms rather than modern 60-inch projectile looms. In simple terms, the cross thread of shuttle looms moves back and forth throughout the weaving process, while in modern looms each thread is shot through individually. This results in a frayed edge, as opposed to the clean edge from a shuttle loom. While threads can be easily sewn up to imitate the quality of a edge, a true connoisseur can recognize counterfeits.

Since shuttle looms can only make cloth about 30 inches wide, much thinner than the 60-inch or wider cloth of projectile looms, none of these machines have been made for over 40 years. Therefore, the looms used to produce Evisu and other men’s have become as reliable as a 50-year-old station wagon. Because the fabric made on these looms is so narrow, Evisu designers need approximately three yards just to make a single pair of . To maximize usage, the traditional method entailed having a straight outside seam cut right up to the . This way, when you inspect the reverse side of the , you are able to see the two edges of the masterfully stitched together. It can also be seen on the inside of the coin pocket.

All and Evisu men’s are dyed by using loop dying machines. Rare and ancient machines as well, they work by feeding a rope of cotton yarn through vats of indigo dye and then back out and up to the roof of the factory. This allows the indigo to oxidize before the yarn returns back for the next vat. Evisu has a minimum of 16 dips, though some can have as many as 30. This creates our signature, deep blue color.

Because we reproduce each stage and technique of original production, Evisu uses 100% cotton threads. While these are authentic to the process, the threads break more easily during the delicate sewing process. Preventing this requires the use of a large number of specialized sewing machines that have not been produced for decades. Another mark of Evisu’s commitment to tradition is our chain stitch hem: a thick stitch line that is visibile when you turn up the . Wherever possible we try to use Union Special machines, which were the Rolls Royce of sewing machines in 1950s U.S. Many of our styles also display the Evisu logo, hand painted by Japanese artists onsite.

This all tends to provoke the following question: why bother? In simple terms, it is a result of the Japanese fascination with detail. This obsession has triggered a love of , initiated by Mr. Yamane (the founder of Evisu), that spreads throughout the Evisu family to produce a population of genuine “ maniacs”, as he calls them.

produced on shuttle looms is naturally irregular, and these irregularities find their way out as the fades, making every pair develop its own , unique to the wearer. The rich blue color and pattern in which the fade can only be achieved by using the traditional loop dying system and by following the decade-old, detailed process. The final product, authentically crafted with accurate precision, is a labor of love unmatched by any other clothing in the world.

heritage jeans

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Nevada Prototype Jeans

Favored by one of Evisu’s famed designers is the of an upcoming style that’s sure to draw attention at its premiere.

The , based on an original mining dug up in the desert, dates all the way back to the 1800s. This replicated style features single-stitch construction, pocket bags and our recognizable waistband. Our designer has been wearing the for four consecutive months, and they have already begun to show unique signs of and distress which mirror those of the original .

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Kaiten Sushi

Being a Japanese fashion brand, is one of our favorite things. If you ever wondered what it was like being a bit of at your favorite kaiten (conveyer belt) place, have a look at this video which was filmed around midnight in Tokyo. Sugoi desune!

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